Mazen Hussain

Oct 24, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Helen Miall |Will Melzer |Mazen Hussain

On 24 October, the customer acquisition specialist, esbconnect, announced that it has partnered with the data and analytics consultancy, Sagacity. This partnership will combine Sagacity’s Intra dataset with esb’s email dataset to help advertisers engage new and existing audiences through email, social, programmatic and postal.

Sep 25, 2024 | mediacatmagazine.co.uk | Chris Kenji Beer |Steve Hastings |Mazen Hussain

System1 and ITV have published ‘Break Through’, a report examining ‘new-to-TV’ advertising. The study reveals ads by new-to-TV businesses are improving and shows that TV remains a powerful medium for advertising. According to a press release, System1 and ITV analysed 500 ads (aired on ITV between 2020 and 2024) by 169 businesses that had not advertised on TV in two decades. More specifically, they used System1’s Test Your Ad metrics to gauge the performance of the ads.

Jul 10, 2024 | mediacatmagazine.co.uk | Helen Miall |Mazen Hussain

On 9 July, the premier platform for competitive gaming Esportal announced its partnership with the SaaS platform Brand Metrics. This partnership makes Esportal one of the first gaming platforms to integrate brand lift measurement into its ecosystem. As a result of the collaboration, Esportal will revolutionise campaign measurement in competitive gaming, empowering advertisers and agencies with actionable insights and demonstrating the effectiveness of their campaigns.

Feb 26, 2024 | mediacatmagazine.co.uk | Mike Fantis |Helen Miall |Rob Blake |Mazen Hussain

Ad revenues may be soaring, but a quick flick through the stations quickly reveals that advertisers could still be doing much more. Given the targeting options offered by the proliferation of digital radio services serving specific audiences, digital and online radio should be at the vanguard of brand-to-local omni-channel strategies. After all, there really is something for everyone on DAB radio, with stations catering to pretty much any music you can think of, by genre or decade.

Sep 13, 2023 | mediacatmagazine.co.uk | Aaron Goldman |James Lane |Mazen Hussain |Jean-Christophe Conti

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has unveiled its latest research findings on the programmatic DOOH market. The report underscores the promising future of programmatic DOOH (prDOOH), with its popularity soaring, especially in the UK. UK advertisers have increasingly integrated prDOOH into their media plans over the past 12-18 months, and this trend is expected to continue its upward trajectory, with a 31% growth forecasted in the next 18 months.