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Jeff Rendel

Articles

  • 1 month ago | cuinsight.com | Jeff Rendel |Adam Hodz |Max Young

    Growth is exciting: it’s the mark of a thriving credit union. But let’s be real: growing the wrong way can be just as dangerous as standing still. Expand too aggressively, and you risk losing the very essence of what makes your credit union special. Play it too safe, and you could get left behind in an increasingly competitive financial world. So, how do you scale without selling out? More members, bigger loan portfolios, and higher deposits seem like obvious wins.

  • Jan 15, 2025 | cuinsight.com | Kevin Martin |Jeff Rendel |Mark Arnold |Randy Pennington

    In the dynamic world of business, changing your strategic plan is not a matter of if, but when. The challenge lies not in recognizing the need for change, but in identifying precisely what needs to change and why. Through years of experience in strategic planning, I have developed what I call the Smart Strategy framework—a simple system that breaks strategy down into distinct, manageable parts. This systematic approach also enables diagnosing and adapting strategic plans when they need adjustment.

  • Dec 17, 2024 | cuinsight.com | Jeff Rendel

    In the competitive and dynamic credit union industry, a disciplined approach to strategy and execution can make the difference between thriving and merely surviving. The 90-day strategic sprint—guided by the cycle of “Finish. Start. Research.”—offers a proven method to balance short-term wins with long-term vision. The “Finish. Start.

  • Sep 10, 2024 | cuinsight.com | Jeff Rendel

    In the world of credit union governance, the importance of open dialogue, spirited debate, and even dissent cannot be overstated. A Board of Directors that encourages unrestricted discussion and differing viewpoints is more likely to make well-rounded, thoughtful decisions. While every voice deserves to be heard, no single voice should have the power to derail the decision-making process or stall important initiatives.

  • Aug 5, 2024 | cutoday.info | Jeff Rendel

    By Jeff RendelLate-summer is here and the season for annual strategic planning will soon be upon us, a time when many credit unions engage in the recurring practice of objectives, tactics, and KPIs. However, for credit union CEOs, there is a new perspective that can transform this annual exercise from a recharge of last year’s agenda into a practical, frank, and strategic exercise.

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