Jenny Bust

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The nuanced art of working with celebrities on purposeful partnerships is changing

Nov 14, 2024 | thedrum.com | Jenny Bust

There’s nothing new about celebrities using their name and influence for gain outside of their area of talent. Over the years, we’ve seen an endless list of celebrities giving their name to products – from Kylie Jenner’s cosmetics and Ryan Reynolds gin all the way back to George Foreman and his legendary grill.
Cannes Lions owner Ascential sells to Informa for £1.2 bn

Jul 25, 2024 | mediacatmagazine.co.uk | Jenny Bust |James Kirkham |Zack McDonald

Ascential plc, the owner of the Cannes Lions and Money20/20 businesses, has accepted a £1.2 billion cash offer from the UK events and academic publisher, Informa plc. This was announced alongside Informa’s first-half results on 24 July, where it was revealed that the recommended offer values each Ascential share at 568 pence. Stephen A. Carter, Group Chief Executive at Informa plc, commented:As the world digitises at pace, our brands, our content and our market positions are becoming more valuable.
Emily Fairhead-keen discusses godlike brands

Jul 11, 2024 | mediacatmagazine.co.uk | Mike Piggott |Ben Kay |james smith |Jenny Bust

MediaCat Magazine Podcast Emily Fairhead-keen discusses godlike brands 00:00 / 23m Apple Podcasts Google Podcasts Podchaser Spotify Stitcher TuneIn Download file | Play in new window | Duration: 23m | In this pod our Editor Mike Piggott chats to regular MediaCat Magazine contributor, Emily Fairhead-keen, Senior Strategy Partner at Wavemaker who, in her career, has also worked at MediaCom, Vizeum and Starcom MediaVest. They talk about an award-winning paper Emily wrote in 2015 (and subsequent...
Why purpose is still showing up at Cannes

Jul 1, 2024 | mediacatmagazine.co.uk | Fi Case |James Kirkham |Zack McDonald |Jenny Bust

Purpose was once again rightly on the agenda at Cannes Lions, with 66% of Grand Prix or Titanium Award winners containing a purposeful brand action, up 4% from the year before. Despite this, there was perhaps less of the fevered debate of previous festivals about the role of purpose. This year the discussion was about unlocking the value of purpose and the need for it to be part of both the company culture and the marketing mindset.