Fi Case

Nov 21, 2024 | creativebrief.com | Fi Case

In an industry in which ageism is rife, Fi Case urges employers to keep an open mind and not let age be a barrier. Director Bandstand When talking about inclusion, I think it is interesting to talk about the lack of inclusion of over 50s across our industry and beyond. A better word for this might be Ageism. There is regular debate about the ‘inclusion’ of over 50s in our workforce.

Aug 12, 2024 | mediacatmagazine.co.uk | Thibault la Droitte |Fi Case |Alistair Vince |Emily Rich

Can established brands still be challengers? Or is this easy to say but hard to do within big organisations with lots of red tape? Covid-19 had a number of businesses acting like start-ups, but many have since largely returned to their old ways. Did many, or any, maintain a challenger mindset? Or learn anything insightful from how they operated during early pandemic years? Are any still acting agile as a result? If so, how? Our network replied…The biggest challenge for large organisations is inertia.

Jul 18, 2024 | mediacatmagazine.co.uk | Svilena Keane |Fi Case |Andrea Buzzi |Katie Lee

Katie Mares is a customer experience expert and the author of CustomHer Experience. As part of MediaCat’s Fame and Attention theme this month, Content & Social Editor, Svilena Keane, reached out to Katie to discuss why brands should pay attention to women buyers. During the interview, Katie explained what makes women ‘the world’s most influential consumers’, the physiological differences between men and women, and how brands can market to their female customers. Hi, my name is Katie Mares.

Jul 1, 2024 | mediacatmagazine.co.uk | Fi Case |James Kirkham |Zack McDonald |Jenny Bust

Purpose was once again rightly on the agenda at Cannes Lions, with 66% of Grand Prix or Titanium Award winners containing a purposeful brand action, up 4% from the year before. Despite this, there was perhaps less of the fevered debate of previous festivals about the role of purpose. This year the discussion was about unlocking the value of purpose and the need for it to be part of both the company culture and the marketing mindset.

Jun 26, 2024 | mediacatmagazine.co.uk | Zack McDonald |Al Mackie |Fi Case

We originally decided to head to Cannes to see what all the fuss was about and the excitement certainly lives up to the hype. One of the highlights was an inspiring session on empowering women in the workforce, hosted by She Runs It. Appropriately titled ‘Best of the badass bosses’, it featured strong female leadersdiscussing support, fearlessness, self-care, boundaries, and leadership and started with a meditation by Deepak Chopra.