James Kirkham

Nov 19, 2024 | prweek.co.uk | James Kirkham

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Jul 25, 2024 | mediacatmagazine.co.uk | Jenny Bust |James Kirkham |Zack McDonald

Ascential plc, the owner of the Cannes Lions and Money20/20 businesses, has accepted a £1.2 billion cash offer from the UK events and academic publisher, Informa plc. This was announced alongside Informa’s first-half results on 24 July, where it was revealed that the recommended offer values each Ascential share at 568 pence. Stephen A. Carter, Group Chief Executive at Informa plc, commented:As the world digitises at pace, our brands, our content and our market positions are becoming more valuable.

Jul 1, 2024 | mediacatmagazine.co.uk | Fi Case |James Kirkham |Zack McDonald |Jenny Bust

Purpose was once again rightly on the agenda at Cannes Lions, with 66% of Grand Prix or Titanium Award winners containing a purposeful brand action, up 4% from the year before. Despite this, there was perhaps less of the fevered debate of previous festivals about the role of purpose. This year the discussion was about unlocking the value of purpose and the need for it to be part of both the company culture and the marketing mindset.

Jun 26, 2024 | mediacatmagazine.co.uk | James Kirkham |Al Mackie

The increasingly prominent — and important — role played by talent in brand communications, advertising and creativity was a key topic of countless conversations on and off la Croisette at Cannes Lions 2024.

Jun 6, 2024 | mediacatmagazine.co.uk | James Kirkham |Sam Collenette |Andrea Buzzi |Jennifer Kattar

More voters than ever will head to the polls as at least 64 countries take the temperatures of their respective electorate. Whether you’re worrying about the rise of the far right, or by populism, the consequences will be long lasting. With so much at stake, the use of influence is key. Yet the media mix today is convoluted, and highly nuanced — perfectly mirroring the very audience it is intended to sway.