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Feb 1, 2025 | 
irishstar.com | John O'Sullivan |Joe SMith |Joe Smith
An internet detective has shared images of what appears to be a massive alien face emerging from the snow at the South Pole. The Antarctic alien was discovered by a social media user who stumbled upon the image while browsing satellite pictures of the area on Google Earth. There was previously suggestions of a '12 meter wide' UFO in Antarctica. The picture was shared on Reddit in the r/strangeearth community last Thursday, sparking a lively discussion among members.
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Oct 29, 2024 | 
marketingweek.com | Niamh Carroll |Grace Gollasch |Dan Bennett |Joe SMith |Joe Smith
McDonald’s excellence in marketing execution has the ability to “get consumers spending more” in its restaurants and drive value perceptions, according to CFO Ian Borden. He was speaking to investors today (29 October) as the company reported its results for the third quarter ending 30 September 2024. McDonald’s global comparable sales decreased 1.5% versus the same period last year.
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Oct 29, 2024 | 
marketingweek.com | Grace Gollasch |Dan Bennett |Joe SMith |Joe Smith |Tom Fishburne
Retail media is on an upward trajectory. Excluding Amazon, UK investment in retail media is projected to surpass £1bn in the UK next year, according to new data from IAB UK. When Amazon is included, retail media spend is expected to exceed £7bn by 2028, as advertisers tap into the wealth of first-party data retailers can provide.
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Oct 29, 2024 | 
marketingweek.com | Dan Bennett |Joe SMith |Joe Smith |Tom Fishburne
In an industry that talks a lot about technology, this column explores how we can keep our marketing strategies more human. Throughout this four-part series – How to Think Like a Behavioural Scientist – we’ve explored everything from the importance of not listening directly to the customer, how we shouldn’t assume the barrier to behaviour change is motivation, and why certainty is the key to consumer confidence. Here are the next three ‘commandments’ to start thinking like a behavioural scientist.
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Sep 16, 2024 | 
irishstar.com | Joe SMith |Joe Smith |Rudi Kinsella |Elaine Blackburne
Thousands of people are diagnosed each year with a type of blood cancer that often has no symptoms in its early stages. Myeloma, which affects approximately 24,000 people, is a disease that primarily affects older individuals but can also be found in those under 65. According to Myeloma UK, this disease accounts for 15 per cent of blood cancers and 2 per cent of all cancers.
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Jul 23, 2024 | 
irishstar.com | Emily Hodgkin |Joe Smith |Joe Smith
Sharks might be getting high on cocaine dumped in the ocean, scientists fear. The shocking revelation comes as shark attacks are on the rise, with experts suggesting that sharks could be ingesting the drug from illegal drug labs chucking their chemical waste into the sea or from sewage polluted by users' excretions. Researchers reckon the most likely source is the ocean being contaminated with cocaine through sewage tainted by drug users.
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Jun 24, 2024 | 
irishstar.com | Joe Smith |Joe Smith |John O'Sullivan
New research indicates that if your mother had Alzheimer's, you may be more likely to develop the disease compared to if your father was diagnosed with it. However, the study also suggests that those whose fathers were diagnosed with Alzheimer's before the age of 65 also have a higher-than-average risk of developing the condition. The research examined the number of amyloid plaques in the brains of 4,400 adults without cognitive impairments, who were on average 70 years old.
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Jun 24, 2024 | 
irishstar.com | John O'Sullivan |Joe SMith |Joe Smith
A Texas surgeon is facing serious allegations after being charged with "intent to cause malicious harm" for illegally accessing and distributing patient records from Texas Children's Hospital. Dr Eithan Haim, aged 34, is accused of gathering information on patients he wasn't treating at the nation's largest pediatric hospital and then sharing it with a conservative activist, aiming to damage the reputation of the Houston-based institution, according to federal prosecutors.
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Jun 22, 2024 | 
irishstar.com | Joe SMith |Joe Smith
A tragic incident unfolded as a couple on holiday with their six children at a Florida beach lost their lives while swimming in the ocean, leaving their kids to witness the harrowing scene. The family of eight was enjoying a day out at Stuart Beach on Hutchinson Island along Florida's southeastern coast when tragedy struck. Both parents and two of their teenage children got caught in a rip current, according to emergency services.
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Jun 22, 2024 | 
irishstar.com | Joe SMith |Joe Smith
A mother, Adrienne McDevitt, has been charged with the shocking murder of her own two-year-old boy, allegedly drowning him herself. Adrienne, who is the mother to young Kelly McDevitt Jr., faces serious charges in the US state of Mississippi after the tragic discovery of her son's body by local deputies.
