Articles

  • Feb 1, 2025 | irishstar.com | John O'Sullivan |Joe SMith |Joe Smith

    An internet detective has shared images of what appears to be a massive alien face emerging from the snow at the South Pole. The Antarctic alien was discovered by a social media user who stumbled upon the image while browsing satellite pictures of the area on Google Earth. There was previously suggestions of a '12 meter wide' UFO in Antarctica. The picture was shared on Reddit in the r/strangeearth community last Thursday, sparking a lively discussion among members.

  • Dec 11, 2024 | birminghammail.co.uk | Jordan Coussins |Joe SMith |Joe Smith

    Purchase scams are when you pay for goods that don't exist - and Nationwide have warned customers to be especially vigilant in the run up to ChristmasNationwide Building Society have warned shoppers to beware of purchase scams this festive season(Image: Bloomberg via Getty Images)In the festive frenzy to bag a bargain, it's all too easy to get swept up in the Christmas shopping chaos and leave yourself vulnerable to scams.

  • Oct 29, 2024 | marketingweek.com | Hannah Rashbass |Grace Gollasch |Dan Bennett |Joe SMith

    Adidas has committed to continue investing “heavily” in marketing following strong third quarter results, which put it on track to be, as its CEO Bjørn Gulden attested, a “good” company in 2024. In order to be a “global brand with a local mindset”, the sportswear giant has doubled down on its promise to invest in marketing, with expenses up 12% to €724m (£615m) year-over-year. As a percentage of sales, marketing and point-of-sale expenses rose 0.5 percentage points to 11.2%.

  • Oct 29, 2024 | marketingweek.com | Niamh Carroll |Grace Gollasch |Dan Bennett |Joe SMith |Joe Smith

    McDonald’s excellence in marketing execution has the ability to “get consumers spending more” in its restaurants and drive value perceptions, according to CFO Ian Borden. He was speaking to investors today (29 October) as the company reported its results for the third quarter ending 30 September 2024. McDonald’s global comparable sales decreased 1.5% versus the same period last year.

  • Oct 29, 2024 | marketingweek.com | Grace Gollasch |Dan Bennett |Joe SMith |Joe Smith |Tom Fishburne

    Retail media is on an upward trajectory. Excluding Amazon, UK investment in retail media is projected to surpass £1bn in the UK next year, according to new data from IAB UK. When Amazon is included, retail media spend is expected to exceed £7bn by 2028, as advertisers tap into the wealth of first-party data retailers can provide.

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