Judann Pollack

New York

Executive Editor at Ad Age

Executive editor of Ad Age, dog lover and reality TV connoisseur. I do not have tiger blood and I do not move like Jagger.

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Articles

GSD&M continues to prove it’s in touch with today’s culture

1 week ago | adage.com | Judann Pollack

It’s not every agency that loses a top-three client and ends the year with a 5% revenue increase. But that’s what happened at Omnicom Group’s GSD&M. Though it lost Pizza Hut in August, the shop made up for the loss with new business from Crocs, Corona Extra, Warner Bros. Discovery, Boehringer Ingelheim and AstraZeneca.
Introducing the 2025 Ad Age Agency A-List winners

1 month ago | adage.com | Judann Pollack

Special Report: Agency A-List & Creativity Awards These shops prove that creativity is alive and well—in all its forms Gift Article URL copied to clipboard! × READ THIS NEXT The 2025 Ad Age Agency A-List Awards Winners Ad Age A-List awards include Agency of the Year, Comeback Agency of the Year, Newcomer Agency of the Year and more. Credit: Creativity has come under fire in recent years given the seismic changes in the industry. People have charged that it’s become an afterthought in a world...
GSD&M continues to prove it’s in touch with today’s culture

2 months ago | adage.com | Judann Pollack

Special Report: Agency A-List & Creativity Awards GSD&M is a Standout on Ad Age’s 2025 Agency A-List READ THIS NEXT Jared Belsky’s battle against principal media is just one of the values driving Acadia’s growth GSD&M's employees are piloting a dozen AI initiatives and much of the Texas agency's current work points to a fluency in culture. Credit: GSD&M Design Dept. It’s not every agency that loses a top-three client and ends the year with a 5% revenue increase. But that’s what happened at...
Terri & Sandy thrives despite the departure of a founder

2 months ago | adage.com | Judann Pollack

Special Report: Agency A-List & Creativity Awards Terri & Sandy is Ad Age’s 2025 Independent Agency of the Year READ THIS NEXT Bryght Young Things scores with artful, stylish spots for top brands Terri & Sandy’s revenue jumped 17% last year to $14.2 million. Credit: Terri & Sandy Terri & Sandy faced an identity crisis last year when one of its principals, Terri Meyer, retired from the agency she founded with Sandy Greenberg. Not only was her name on the door for 14 years, but she and...
Alto stands tall with unique storytelling for brands

2 months ago | adage.com | Judann Pollack

Special Report: Agency A-List & Creativity Awards Alto is No. 7 on Ad Age’s 2025 Agency A-List READ THIS NEXT Tombras soars to new heights with ambitious work and bigger wins The crew at Alto prizes remote work, which the agency says boosts happiness and creativity. Credit: Alto Alto might be considered the anti-agency. It has only 14 full-time staffers and operates on a “Hollywood production” model, custom-building teams for individual projects, resulting in lush cinematic campaigns for...
AstraZeneca adds WPP to oncology creative roster

Jul 9, 2024 | adage.com | Brian Bonilla |Judann Pollack |Ewan Larkin

AstraZeneca has added WPP to the global creative roster of its massive oncology business following a competitive review. Omnicom, WPP and Interpublic Group of Cos., which all had existing business with the pharmaceutical giant, participated in the pitch, according to two people close to the situation. It was not clear at press time whether a consultant was involved.
Quality Meats earns the trust of major brands

Jun 27, 2024 | adage.com | Judann Pollack |Tim Nudd

Quality Meats, which likens itself to “the one butcher you can trust,” has made the cut with Kimberly-Clark, DoorDash, Regal Cinema and Samsung Home Entertainment US while becoming a creative force to be reckoned with. The remote shop shot from obscurity in 2020 to $6 million in revenue last year with just 20 staffers and a group of contractors.
Leyla Touma Dailey reshapes the way Doe-Anderson engages with the industry

Jun 27, 2024 | adage.com | Judann Pollack

It took Leyla Touma Dailey fewer than 18 months after her arrival at Doe-Anderson as chief creative officer to ascend to the presidency of the Louisville, Kentucky-based independent. In doing so, she rose to become the agency’s first female president, first female chief creative officer and first person of color in either role.
Terri & Sandy’s ‘hands on’ campaign produces nutty results for snack client

Jun 27, 2024 | adage.com | Judann Pollack

Many brands would have dismissed Terri & Sandy’s big idea as, well ... nuts. But snack maker Orchard Valley Harvest embraced the agency’s out-there strategy of using the viral internet challenge #NoNutNovember to market the company’s Cran Nut Mix. For the uninitiated, those who succeed in the challenge must, in “Seinfeld” lexicon, master their own domain for the month of November.
Mojo’s rumpled red sofa brings Facebook cultural cred with youth

Jun 27, 2024 | adage.com | Judann Pollack

In the realm of iconic furniture, there is the Parsons table, the Eames chair—and the Jeremy Allen White couch. The rumpled red sofa shot to fame thanks to a viral Calvin Klein campaign that showcased “The Bear” hottie stripping slo-mo to his skivvies before stretching in sizzling repose on its corduroy cushions.