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Julie Ask

San Francisco

Technology Futurist | Consumer Engagement, Technology, and Product Strategy | Speaker | Analyst | Author

Articles

  • Aug 12, 2024 | knowledge.wharton.upenn.edu | Scott Snyder |Julie Ask

    The following article was written by Scott A. Snyder, a senior fellow at Wharton, adjunct professor at Penn Engineering, and chief digital officer at EVERSANA; and Julie Ask, a technology futurist, author, and former vice president and principal analyst at Forrester Research.

  • Jan 29, 2024 | forrester.com | Arielle Trzcinski |Amy Bills |Julie Ask

    Despite spending billions of dollars, many healthcare organizations (HCOs) are still in the early stages of their digital transformation journey. Forrester’s research on future fit and IT maturity levels in the industry indicates that healthcare lags behind other industries despite likely spending more on digital business initiatives in the past year. One common pitfall for HCOs is the adoption of technology merely for the sake of being an early adopter or due to the fear of missing out.

  • Jan 26, 2024 | forrester.com | Meng Liu |Julie Ask |Carlos Casanova

    Accounts payable (AP) invoice automation is a rapidly growing market. Drivers include: the digital transformation of the CFO office, focus on cost reduction and operational efficiency, and advancements in technologies like AI/ML. This market is highly competitive, with numerous vendor choices available. Looking ahead to 2024, it is important for finance and payment professionals to stay informed about the latest developments in AP invoice automation.

  • Jan 23, 2024 | forrester.com | Amy Bills |Julie Ask |Pete Jacques

    The low-key December 21 announcement that Jigsaw, part of the ESW Capital portfolio, acquired customer advocacy and community platform Influitive has fueled post-holiday chatter among customer marketers, vendors, and strategy and services consultants. Fourteen-year-old Influitive played a tremendous role in elevating B2B customer advocacy from “random acts of references” to strategic engagement with advocate storytellers. But the company’s path was uneven.

  • Jan 19, 2024 | forrester.com | Julie Ask |Carlos Casanova

    Samsung held its annual Unpacked event on January 17, 2024 to launch its new Galaxy S24 smartphone. The company rebranded the experience (i.e., event) as “Galaxy AI” – a nod to putting more AI including Generative AI (genAI) capabilities into smartphones. The program kicked off with announcements around experiences – not the hardware on the new device (e.g., cameras, screen) – which is not a standard practice for Samsung. The 2024 Unpacked event may have been one of my favorites of all time.

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Julie Ask
Julie Ask @JulieAsk
14 Dec 22

Anyone have FuboTV working? Or has it really crashed during a WC semi-final? @fuboTV

Julie Ask
Julie Ask @JulieAsk
7 Sep 22

Finally my Watch will track kick sets while swimming. #AppleEvent. Coolest announcement so far. Not trivial to calculate.

Julie Ask
Julie Ask @JulieAsk
27 Jan 21

RT @AriseVSInc: Time for a reality check? Join us for a live roundtable discussion to get a clear picture of the reality of CX in 2021 and…