Gina Bhawalkar
Principal Analyst at Forrester Research
Principal Analyst @forrester focused on digital accessibility, inclusive design, and UX. Previously led in-house UX teams. All tweets are my own.
Articles
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1 month ago |
forrester.com | Stephanie Liu |Keith Johnston |Gina Bhawalkar
Companies have been grappling for years with how to personalize customer interactions without being creepy, and data deprecation only adds more complexity. Though Google scrapped its plans to deprecate the third-party cookie, privacy regulations and consumer use of privacy-protecting browsers and tools motivate brands to focus on collecting data directly from consumers.
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1 month ago |
forrester.com | Rohit Makhijani |Faram Medhora |Gina Bhawalkar
Insurers collect a wealth of data, but only a few have found ways to harness its true potential. Most insurance business and technology leaders have very low confidence in their data assets’ ability to meet customer and competitive demands. Almost all incumbent insurance companies support disparate lines of business and individual parts of the value chain through a plethora of legacy systems and disjointed data silos.
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1 month ago |
forrester.com | Gina Bhawalkar |Maxie Schmidt |Martin Gill
Is everyone in your organization aligned on who your customers are? Does your organization understand your customers? Since at least the turn of the millennium, businesses have turned to personas as a way to address questions like these. Personas are insights-based, easy-to-understand representations of a group of people, including their goals, needs, and behaviors. They likely exist in some form in your organization.
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2 months ago |
forrester.com | Lisa Gately |Manuel Geitz |Gina Bhawalkar
When I talk to B2B leaders about their generative AI (genAI) adoption efforts, I hear a mix of frustration, FOMO, and skepticism. Many feel stuck. They’re unsure whether their organization is behind, and they suspect other leaders have cracked the code. They also field tough questions about the ROI of adoption efforts. But the conversation quickly shifts when they ask the most impactful questions: “What can we do with where we are today?
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2 months ago |
forrester.com | Manuel Geitz |Gina Bhawalkar |Enza Iannopollo
Picture an innovation team that continuously screens market trends, translates them into product designs, and assesses manufacturability and pricing scenarios – all in real-time. This is the promise of the AI-orchestrated, semi-autonomous innovation lifecycle. Generative AI (GenAI) is already reshaping the different stages of the innovation process by augmenting creative productivity.
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RT @eSSENTIa11y: In her latest blog, @Forrester Principal Analyst @ginabhawalkar gives some great tips for selecting a #DigitalAccessibilit…
My Forrester colleague @davidtruog is doing research on designing VR & AR experiences and would love to interview people with disabilities who have used these technologies. Are they challenging? Empowering? Both? Please message David if interested! #accessibility #a11y
Join @JudyWeader and I next week to learn about our CX predictions!
February 8th, @ginabhawalkar & I will host a *complimentary* #webinar on @forrester's 2022 #CX #predictions -- w/a bonus Q&A on #accessibility! Click the link below to save your seat for this virtual event: https://t.co/2XdOhSOegf #customerexperience https://t.co/pc7QrEregO
