Amy Bills
Principal Analyst at Forrester Research
VP, Principal Analyst @ Forrester. Book lover. Baseball mom. Adopted Texan. Provider of hair ties, no questions asked.
Articles
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4 weeks ago |
forrester.com | Amy Bills
You already know why it’s important to build and maintain good relationships with customers. Forrester data shows existing customers, through renewal and expansion, account for 61% of B2B revenue – higher for established companies, lower for companies still in new-account growth mode. That’s a big enough slice of the pie to warrant mindshare and resources to ensure customers attain value from your offering and, as a result, stay, grow, and advocate for your company. You already know why.
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Jan 21, 2025 |
forrester.com | Frederic Giron |Amy Bills |Heidi Shey
Artificial intelligence announcements have become almost daily occurrences. Yet, Telstra’s recent joint venture with Accenture stands out as particularly noteworthy. This partnership signals a significant shift in how large enterprises are approaching AI adoption to create an AI advantage.
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Jan 21, 2025 |
forrester.com | Amy Bills |Aurelie L'Hostis |Stephanie Liu
B2B companies are delivering personalized experiences to buyers who are deciding whether to make a purchase. But what happens when those buyers sign a contract and finally become customers? You’d think those companies would personalize postsale customer engagement in equal, if not greater, measure. After all, 61% of B2B revenue comes from existing customers through renewals and expansion. And certainly, customers expect personalized experiences. You’d think.
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Dec 4, 2024 |
forrester.com | Barbara Winters |Amy Bills |Simon Daniels
Even with access to new, more advanced self-service tools (hello, generative AI), business buying remains a long and complex process. Tight budgets, complex buying committees, and drawn-out purchase cycles are still very much the norm. Buyers are frustrated — and as our latest global buyer research shows, companies are falling short in helping them. Forrester surveyed more than 16,000 global business buyers to better understand how they experience the purchase journey.
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Dec 4, 2024 |
forrester.com | Peter Wannemacher |Amy Bills |Sharyn Leaver
Bank executives and their teams face rising customer expectations, evolving needs and behaviors, and new competitive threats – and mobile experiences are at the center of it all. The share of consumers using mobile apps for banking has spiked (overtaking online banking). Competitive pressures, meanwhile, are on the rise as disruptors roll out new capabilities and new value propositions that threaten traditional banks’ relevance and future growth.
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Bless Ingrid Andress that national anthem might have inadvertently united us all. #AllStarGame
The only sought-after reservation I want is a four-top at The Bear and even Amex can’t make that happen.
American Express, which already owns Resy, just bought *another* reservation app. Why? So that the company can give away tables to its elite cardholders. At sought-after restaurants, a fancy card is becoming an entry ticket in its own right. My latest: https://t.co/2497pwlCOd https://t.co/E2ld0ZOswQ
Congrats to the graduating @McNeilBaseball seniors and their parents. And a reminder that at best, mascara is water resisitent...not water(tear)-proof.
Senior day sweetened by a 3-1 Mav victory! Senior @NSchraeder15 get the W 7IP/3H/1ER/4BB/8K Senior @PierceStone2 H/BB/RBI @MicahGoodin21 clutch 2RBI double Thank you for everything and best of luck, seniors! https://t.co/xKiDHdd0Cj
