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Aug 5, 2024 | 
cdotrends.com | David Truog |Max Ball
Do executives understand generative AI (GenAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024). And you might think that execs would be better informed, considering the high-stakes decisions they must make about their organizations’ technology strategies. But they aren’t. How do we know?
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Jul 25, 2024 | 
forrester.com | Kelvin Gee |Nora Conklin |David Truog
As someone who has spent years analyzing and covering the B2B marketing technology landscape – first as a buyer and user and now as a Forrester analyst — I’ve witnessed firsthand the challenges marketing organizations face with maintaining separate engagement platforms. Traditionally, we’ve relied heavily on Marketing Automation Platforms (MAP) for lead-centric strategies and Account-Based Marketing (ABM) platforms for account-based approaches.
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Jul 25, 2024 | 
forrester.com | Boris Evelson |Tracy Woo |David Truog
Generative AI (genAI) was supposed to quickly disrupt and radically change the way we analyze data using our existing BI tools. Maybe someday, but not yet. Unlike other genAI use cases (e.g., content generation, writing automation, etc), genAI is not disrupting the enterprise business intelligence (BI) software market.
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Jul 25, 2024 | 
forrester.com | Aurelie L'Hostis |David Truog |Sucharita Kodali
It’s been 10 years exactly since I published my first report on digital banks. And what a decade it’s been! Over this time, a wave of challenger banks have launched, winning millions of customers globally with better CX and more competitive pricing (and bright, hot coral cards!). This success was not inevitable. At the onset of the COVID-19 pandemic, I wrote that many digital banks would struggle to scale profitably amid the economic slowdown.
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Jul 23, 2024 | 
forrester.com | Dario Maisto |Ian Bruce |David Truog
From June 10th to 12th Accenture hosted clients, consultants, analysts and SAP staff in Cannes for the 25th Accenture SAP Leadership Council. The event was focused on the EMEA region as this represents the largest segment of Accenture’s global SAP practice. This has influenced hiring programs and location choices, with nearshoring strategies becoming more and more important in the region.
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Jul 23, 2024 | 
forrester.com | David Truog |Rowan Curran
Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024). And you might think execs would be better informed, considering the high-stakes decisions they must make about their organizations’ technology strategies. But they aren’t. How do we know?
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Jul 23, 2024 | 
forrester.com | Rowan Curran |David Truog
In our previous blog post on retrieval-augmented generation (RAG), we explained the motivation for implementing a RAG architecture and presented a very basic example architecture for retrieving enterprise knowledge. But the solution doesn’t stop there; in these blog post, we’ll describe advanced RAG architectures for enterprise knowledge applications. In the previous post, we showed how a RAG-powered application could handle some simple HR questions.
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Jul 8, 2024 | 
forrester.com | John Buten |Nikhil Lai |Meng Liu |David Truog
I’m planning a family ski trip to Hokkaido, Japan. It’s going to be great, but it’s also going to involve quite a bit of planning. Two decades ago I would have gone to the library and taken out a travel guide. Two years ago I would have used a search engine to find a few dozen travel articles, blogs, and resorts and started a spreadsheet.
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Jul 8, 2024 | 
forrester.com | Meng Liu |David Truog |William McKeon-White
I’m thrilled to announce the publication of The Forrester Wave™: Accounts Payable Invoice Automation (APIA), Q3 2024! This report helps our clients navigate the complexities of the rapidly evolving finance automation market and offers deep insights into how AI-driven automation is reshaping accounts payable processes across industries. Our rigorous 31-criterion evaluation shortlisted leading APIA providers – Basware, Coupa, Esker, Medius, Tungsten Automation, Tipalti and OpenText.
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Jul 8, 2024 | 
forrester.com | David Truog |William McKeon-White |Dipanjan Chatterjee
With Adobe’s $20 billion proposed acquisition of Figma called off in response to regulatory scrutiny based on insufficient understanding of how software is made, a sense of expectant curiosity surrounded Figma’s 2024 installment of Config (its annual user conference), especially about its AI strategy. Why?
