RESEARCH LIVE

RESEARCH LIVE

Research Live stands as the top source for industry news, insights, special features, and opinion pieces tailored for market researchers, social researchers, data analysts, and professionals focused on consumer insights. It offers coverage of the newest trends and methods, ranging from behavioral economics to big data analysis, along with important discussions on issues such as polling and privacy.

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  • 1 week ago | research-live.com | Katie McQuater |Liam Kay- McClean

    Researchers from the University of Zurich used the ‘Change My View’ subreddit (r/ChangeMyView) on Reddit to deploy AI-generated comments to study how AI could be used to change people’s views. Comments generated using AI and posted on the Reddit platform for the experiment included one that purported to be written by a victim of rape and another that appeared to come from a trauma counsellor specialising in abuse.

  • 2 weeks ago | research-live.com | Liam Kay- McClean |Katie McQuater

    MRS has developed the Campaign for Better Data against a backdrop of the opportunity and risks for the research sector posed by AI and its potential to exacerbate inaccurate information. MRS launches the campaign today ( 1st May) with new guidance on using AI, synthetic data and related technologies. The guidance covers the breadth of AI in the research sector – from ethics and legislation to usage opportunities.

  • 2 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

    Mahon joined Channel 4 in 2017 and during her tenure, secured the channel’s public ownership through two privatisation attempts. The channel’s first female chief executive, Mahon also led its efforts to become a digital-first public service streamer. Under her leadership, Channel 4 also increased its presence outside of London, with the opening of its regional base in Leeds and hubs in Glasgow and Bristol.

  • 2 weeks ago | research-live.com | Liam Kay- McClean |Katie McQuater

    We have all been there – using a product or service that is apparently designed to be intuitive, accessible and easy to understand, but instead finding the process to be difficult and frustrating. For some people, especially those from lesser heard communities, this can be a regular, or even daily, occurrence. Inclusive design has been a key theme in recent years, but with diversity and inclusion programmes increasingly under pressure, there is a risk that recent progress is lost.

  • 3 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

    Harrison (pictured, left), who has been chief executive of the business, formerly Kantar Public, for almost 10 years, will move to become president of Verian and chair of the new Institute, as well as sitting on the board. Verian’s chief operating officer, Philippa Edward (pictured, right), will assume the role of chief executive. Edward joined Kantar in 2024 and prior to that was chief operating officer at commodity intelligence services business ICIS.

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