RESEARCH LIVE

1 week ago | research-live.com | Katie McQuater |Liam Kay- McClean

The Authority has recommended a statistical system for population and migration that combines data collection through a questionnaire-based census of the population with increased value from administrative data, but the decision to call a mandatory census lies with government ministers. The ONS last carried out a census of England and Wales in 2021.

1 week ago | research-live.com | Katie McQuater |Liam Kay- McClean

Potentia Sports, a consultancy arm of Potentia, will respond to a demand for analytical expertise within the sports sector. The consultancy aims to help organisations make the most of their data and address key commercial and operational challenges. Prior to joining Formula E four years ago, Roberts (pictured) was global insight and analytics director at Formula One (F1 ), where he established the organisation’s insight function.

1 week ago | research-live.com | Liam Kay- McClean |Katie McQuater |Grant Feller

Speaking on a panel session at the summit last week in London, Salama said that there could be a reluctance to use storytelling within research due to its difficulty, but said it was important to “think about the emotional reaction you want to generate as opposed to just the rational”. He added: “What is the reason why clients spend all this money on research and insight? Ultimately it is because they want to do something differently. The work is designed to change the behaviour of someone.

2 weeks ago | research-live.com | Liam Kay- McClean |Katie McQuater

What does your typical day look like? I have four girls, and my wife is a physician, so she’s up and out of the door pretty early – usually by 7am. I am usually up between 6.30am and 6.45am and read the news to ease into the day. I will then take my kids to school. I usually start doing a little bit of work before I take them – things like looking at the revenue dashboards or Slacks from the UK.

2 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

Established in 2021, Tracksuit’s brand tracking platform, based on consumer surveys, offers marketers insights on brand metrics including awareness, usage and preference. The business operates in the US, Canada, UK, Ireland, France, Germany, Australia and New Zealand. Tracksuit will use a substantial part of the capital to make improvements to its data collection and platform, including adding more consumer categories, extending coverage into new geographies and standardising brand data worldwide.