RESEARCH LIVE

Research Live stands as the top source for industry news, insights, special features, and opinion pieces tailored for market researchers, social researchers, data analysts, and professionals focused on consumer insights. It offers coverage of the newest trends and methods, ranging from behavioral economics to big data analysis, along with important discussions on issues such as polling and privacy.

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Bellwether records fall in market research spend

1 week ago | research-live.com | Katie McQuater |Liam Kay- McClean

The first quarter of 2025 saw a significant shift in budgets for market research, the quarterly data found, with 20.2% of panellists surveyed reducing their spend on market research – more than double the 9.7% who revised their spend upwards. The resulting net balance of -10.5% – compared with +3.1% in the previous quarter – is the lowest reading in four years.
Basis Social rebrands to The Social Agency after management buyout

1 week ago | research-live.com | Katie McQuater |Liam Kay- McClean

Basis Research established its social research practice in 2021 when former Kantar Insights co-chief executive Bhattachary and Clay, previously managing partner at SECNewgate, joined the business to lead Basis Social. Following the MBO, the London-based team is being retained, and Basis Social has rebranded to The Social Agency. The business will continue to focus on research for public health and wellbeing, sustainability, democratic renewal and equity and inclusion in the UK and internationally.
Lessons from marketing winners: Using utility to drive change

2 weeks ago | research-live.com | Anna Hamill |Charlotte Smith |Liam Kay- McClean

The Warc Rankings compile the world’s top 100 marketing campaigns across creative, media and effectiveness. Across the top campaigns included in the annual rankings for 2025, several trends are emerging that reflect the direction of travel in marketing. Today’s consumers are increasingly wary of advertising deluging them across every platform. To cut through unprecedented media fragmentation, it’s more essential than ever that brands embrace creativity and novelty.
Springer Nature adds research integrity tool to weed out fake research

2 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

Springer Nature’s Research Integrity Group will use the tool, produced in-house using AI, to assess submissions to most of the journals and books it publishes, analysing the relevance of each reference used. It is the latest tool Springer Nature has built as it looks to “to weed out problematic submissions and ensure the veracity of the publication record”, the company said.
WPP acquires InfoSum and makes it part of GroupM

2 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

InfoSum will join WPP’s media investment group GroupM and the deal will give WPP and clients access to InfoSum’s cross-platform data for marketing intelligence, audience targeting and AI model training. The financial terms of the acquisition have not been disclosed, but WPP described it as a ‘major investment’ in its AI-led data offer.
Inquiry launched into UK Statistics Authority's work

2 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

The select committee will examine the performance of the UK Statistics Authority as well as its two executive offices, the Office for National Statistics (ONS) and the Office for Statistics Regulation (OSR). The Statistics Authority oversees the UK’s statistical system, operating at arm’s length from government. The ONS is the largest independent producer of the UK’s official statistics, and the OSR is the independent regulator of all official statistics produced in the UK.
Axa’s Alcantara joins the Lending Standards Board

3 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

Alcantara (pictured) will play a central role in the LSB’s strategy for 2024-27 and the transformation of the independent body’s assurance and insight functions. In addition to being responsible for working with financial services providers registered with the LSB to assure their implementation of the LSB’s standards and codes, Alcantara will oversee its innovation and insight workstreams.
Flexibility vs fatigue: Our love-hate relationship with Zoom

3 weeks ago | research-live.com | Annie Auerbach |Adam Chmielowski |Katie McQuater |Liam Kay- McClean

Take a look at your schedule. How much of it is swallowed by Zoom or Teams meetings? A client once shared her screen to show us what ‘back-to-back’ really meant. It was relentless. No time for a break, let alone deep thinking. Another described ‘barcode days’ – a diary packed with 30-minute meeting slots, slivers of time one after another. The work was the Zoom. Real work got pushed to the margins.
Blue Marble changes management structure

3 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

Clarkson (pictured) has been managing director of Blue Marble since 2022. His promotion to joint managing director of the two companies comes after EMB Group acquired Blue Marble in 2024. The appointment represents a new, merged management structure across Blue Marble and full-service research agency Pye Tait Consulting. In taking the helm at Pye Tait, Clarkson replaces Miranda Pye, who co-founded the business with Keith Pye in 1991, with the founding directors leaving the company.
Research launched to address ethnicity data gap

3 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

The survey, conducted to gather insights on challenges and needs related to ethnicity data, is part of a programme of work that aims to address issues with the quality, accessibility and interpretation of this data, with a particular focus on health and social care. Research findings from the survey will inform the development of a publicly accessible online directory to connect organisations and individuals working on ethnicity data gaps.