RESEARCH LIVE

Research Live stands as the top source for industry news, insights, special features, and opinion pieces tailored for market researchers, social researchers, data analysts, and professionals focused on consumer insights. It offers coverage of the newest trends and methods, ranging from behavioral economics to big data analysis, along with important discussions on issues such as polling and privacy.

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Articles

'We are arbiters of truth’: Why the industry is coming together to set better data foundations

2 weeks ago | research-live.com | Katie McQuater |Jane Frost |Liam Kay- McClean

Robust data is as essential to insight as fuel is to a car, and insight in turn is essential to meaningful organisational decision-making. Whether it’s a new product, a strategic turnaround or an efficiency drive, the impact of high-quality research is evident in the outcomes all around us. However, the data underpinning that insight is under threat. Issues with quality are well documented.
Press Ganey Forsta acquires InMoment

3 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

Experience business for the healthcare industry Press Ganey acquired market research and CX technology company Forsta in 2022 and the business has now rebranded to Press Ganey Forsta (PG Forsta). Forsta was formed in 2021 from the merger of Confirmit and FocusVision. Prior to that, Confirmit had merged with data visualisation business Dapresy in 2020.
Red tape ‘choking’ US federal research innovation, says Insights Association

3 weeks ago | research-live.com | Katie McQuater |Liam Kay- McClean

The Insights Association made the assertion in response to a Request for Information (RFI) on deregulation issued by the Office of Management and Budget (OMB). “The current federal approach to survey, opinion and market research, unchanged since 2006, wastes taxpayer resources and hurts the private sector,” the Insights Association said in written comments filed to the OMB on 12th May.
Researchers used Reddit to conduct undisclosed AI-based study

1 month ago | research-live.com | Katie McQuater |Liam Kay- McClean

Researchers from the University of Zurich used the ‘Change My View’ subreddit (r/ChangeMyView) on Reddit to deploy AI-generated comments to study how AI could be used to change people’s views. Comments generated using AI and posted on the Reddit platform for the experiment included one that purported to be written by a victim of rape and another that appeared to come from a trauma counsellor specialising in abuse.
MRS launches Campaign for Better Data to ‘future-proof’ research sector

1 month ago | research-live.com | Liam Kay- McClean |Katie McQuater

MRS has developed the Campaign for Better Data against a backdrop of the opportunity and risks for the research sector posed by AI and its potential to exacerbate inaccurate information. MRS launches the campaign today ( 1st May) with new guidance on using AI, synthetic data and related technologies. The guidance covers the breadth of AI in the research sector – from ethics and legislation to usage opportunities.
Channel 4 CEO Alex Mahon to leave the business

1 month ago | research-live.com | Katie McQuater |Liam Kay- McClean

Mahon joined Channel 4 in 2017 and during her tenure, secured the channel’s public ownership through two privatisation attempts. The channel’s first female chief executive, Mahon also led its efforts to become a digital-first public service streamer. Under her leadership, Channel 4 also increased its presence outside of London, with the opening of its regional base in Leeds and hubs in Glasgow and Bristol.
Designing for diverse needs: How can UX better embrace inclusion?

1 month ago | research-live.com | Liam Kay- McClean |Katie McQuater

We have all been there – using a product or service that is apparently designed to be intuitive, accessible and easy to understand, but instead finding the process to be difficult and frustrating. For some people, especially those from lesser heard communities, this can be a regular, or even daily, occurrence. Inclusive design has been a key theme in recent years, but with diversity and inclusion programmes increasingly under pressure, there is a risk that recent progress is lost.
Verian reshuffles management and launches Institute for Public Impact

1 month ago | research-live.com | Katie McQuater |Liam Kay- McClean

Harrison (pictured, left), who has been chief executive of the business, formerly Kantar Public, for almost 10 years, will move to become president of Verian and chair of the new Institute, as well as sitting on the board. Verian’s chief operating officer, Philippa Edward (pictured, right), will assume the role of chief executive. Edward joined Kantar in 2024 and prior to that was chief operating officer at commodity intelligence services business ICIS.
Strive for players, not respondents

1 month ago | research-live.com | Michael Rosenberg |Liam Kay- McClean

Bots and Fraudulent Data, Fraudulent Data and Bots – they are first cousins living in the same neighbourhood, in fact, living right next door to each other, always intertwined and in each other’s faces. Bots loves Fraudulent Data’s tuna casserole and Fraudulent Data loves Bots’ Chicken Curry – two peas in a nasty pod. If only we could send them on a one-way excursion to Siberia, never to be heard from again.
America’s social and economic data at risk, say campaigners

1 month ago | research-live.com | Katie McQuater |Liam Kay- McClean

Amid cuts to funding and resources for federal data under the Trump administration’s efficiency drive, a white paper authored by The Census Project, an advocacy group comprised of census data users, specialists and local planners, said: “Events in Washington, D.C., to find efficiencies in government have put the ACS at even greater risk.