Kendra Barnett

New York

Associate Editor at The Drum

Associate editor @TheDrum and head of big tech, media and platforms coverage. Poet & Pushcart-nominated essayist. Armchair philosopher. Signal: kendra.16

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Articles

Adtech Insiders Propose Bold Google Antitrust Remedies

6 days ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Google’s adtech business violates U.S. competition law, a federal judge ruled on April 17. According to the ruling, issued by U.S. district judge Leonie Brinkema in the Eastern District of Virginia, the company operates two illegal monopolies in the adtech industry—one in the market for publisher ad servers and one in ad exchanges, used to facilitate transactions between media buyers and sellers.
DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation

1 week ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. A lawyer for ad verification vendor DoubleVerify on Monday sent a letter to adtech watchdog Check My Ads, warning that the organization should prepare for litigation concerning alleged “defamatory statements” it made about DoubleVerify.
Madwell Furloughs Employees as Financial Distress Mounts

1 week ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Madwell, the independent ad agency under significant financial stress with millions of dollars in loan defaults and allegedly rash decision-making by CEO Chris Sojka, has issued furlough notices to some employees. The furloughs affect an estimated 20 to 30 staffers, or roughly 28% of staff, two impacted employees told ADWEEK.
Inside Madwell's Mayhem

1 week ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Madwell, a Brooklyn-based indie agency whose client roster includes big brands like Verizon Visible, e.l.f. Cosmetics, and Branca, is embroiled in financial and cultural trouble under the leadership of CEO Chris Sojka, as we began reporting last month.
Zuckerberg Denies FTC Claims on Day 1 of Meta Antitrust Trial

1 week ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Meta CEO Mark Zuckerberg took the witness stand on Monday, the first day of a landmark competition trial brought against the tech company by the Federal Trade Commission.
Possible Enters its Third Year With X Streaming Deal and Davos-Scale Ambitions

1 week ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Possible, the marketing industry conference that made waves when it came on the scene in 2023 with a lineup fronted by Elon Musk in the historic Fontainebleau hotel on Miami Beach, is entering its third year with even bigger ambitions. The conference, byBeyond Ordinary Events, is expecting around 4,200 attendees at this year’s three-day event, which kicks off April 28.
Lawsuits Allege Trade Desk Secretly Breaks US Privacy Laws

2 weeks ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Two new lawsuits allege that adtech giant The Trade Desk systematically tracks people online without their knowledge, builds out detailed user profiles, and monetizes consumer data without adequate disclosures or consent—potentially violating consumer privacy laws.
Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial

2 weeks ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Meta will face off against the U.S. Federal Trade Commission in an antitrust trial that will kick off on April 14. The case centers on allegations that the tech titan illegally stamped out competition through past acquisitions of early-stage startups including Instagram and WhatsApp. It’s the most substantive challenge to how Meta handles competition against the company in its 21-year history.
Bank of America Guns For Madwell’s Assets After Loan Defaults

2 weeks ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Bank of America is attempting to collect the money it’s owed from controversy-riddled ad agency Madwell and other entities owned by agency CEO Chris Sojka after the organizations defaulted on more than $4 million of loans, and then defaulted on post-settlement payments to the bank.
WPP Acquires InfoSum to Enhance Data and AI Offerings

3 weeks ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. WPP has acquired InfoSum, a data collaboration platform, in a deal that aims to enhance the holding company’s AI- and data-powered marketing capabilities. The terms of the deal were not disclosed. InfoSum, founded in 2015, is the maker of a cross-cloud technology that enables the privacy-safe integration of various data sources across the marketing ecosystem.