Kendra Barnett's profile photo

Kendra Barnett

New York

Associate Editor at The Drum

Senior tech reporter @Adweek covering adtech & platforms. Poet & Pushcart-nominated essayist. Armchair philosopher. Signal: kendra.16

Featured in: Favicon thedrum.com Favicon flipboard.com Favicon cannabisculture.com Favicon physicianspractice.com

Articles

  • EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

    22 hours ago | videonuze.com | Trishla Ostwal |Kendra Barnett |Mark Stenberg |Paul Hiebert

    Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk’s demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved user interface, greater measurement visibility, exclusive live sports, Prime Video’s growing reach, and a more collaborative partnership model.

  • X Is Testing a Way To Take Community Notes to the Next Level

    2 days ago | adweek.com | Kendra Barnett

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Beginning Thursday, X will start testing a feature that labels posts that have been liked by users with differing viewpoints. Intended to highlight content that has consensus opinions, the tool is rolling out as a pilot to a group of a few thousand testers, all of whom are contributors to Community Notes, X’s crowdsourced approach to fact-checking.

  • Google Pulls NSFW Video App XShorts From Play Store After ADWEEK Exposes Brand Ad Placement

    2 days ago | adweek.com | Kendra Barnett

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Google has removed the popular adult video app XShorts, which has been trending in the top five apps on the Play store this week, after an ADWEEK investigation found blue-chip brands like Verizon, Shell, and Amazon have been inadvertently displaying ads on the platform.

  • EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App

    2 days ago | adweek.com | Kendra Barnett

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Ads from major brands including Verizon, Amazon, and Popeyes ran next to sexually suggestive or racially offensive content on a popular short-form video platform XShorts, ADWEEK has confirmed. At the time of writing, XShorts has over a million downloads and is the top app in the free entertainment category on the Google Play store.

  • EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App

    2 days ago | flipboard.com | Kendra Barnett

    16 hours agoCustomers who are at least 55 years old can sign up for a new plan that's cheaper than the carrier's standard plans -- and is available across the US. AT&T has debuted its new phone plan for seniors, offering service at a reduced price for customers 55 years old and up. (Yes, Gen X, that's you -- or …

Contact details

Emails

[email protected]

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

X (formerly Twitter)

Followers
2K
Tweets
2K
DMs Open
Yes
Kendra Barnett
Kendra Barnett @KendraEBarnett
23 May 25

Couldn’t leave the Bay without a quick stop at the ol alma mater. Just as beautiful as I remember 🥹 https://t.co/K5CpM2AopO

Kendra Barnett
Kendra Barnett @KendraEBarnett
22 May 25

https://t.co/XmQ9HgGz8M

Daniel
Daniel @growing_daniel

anthropic alignment researcher tweeted this about opus and then deleted it. "contact the press" bro this company needs to be shut down now https://t.co/DzOoYOvXWt

Kendra Barnett
Kendra Barnett @KendraEBarnett
22 May 25

RT @kevinroose: I’m calling for a six-month moratorium on AI progress. Not for safety, just so I can take a nap.