Paul Hiebert

New York

Deputy Editor, Data and Insights at Adweek

Deputy Editor, Data & Insights @Adweek [email protected]

Articles

U.S. Ad Agency Employment Dips As Overall Job Market Grows

3 weeks ago | adweek.com | Paul Hiebert

The U.S. economy continues to create more jobs, but roles are disappearing at the nation’s advertising agencies. Preliminary figures from the Bureau of Labor Statistics (BLS) show American businesses added 139,000 jobs in May on a seasonally adjusted basis. But positions at U.S. advertising agencies, which the government reports on a one-month delay, declined from 220,500 in March to 219,500 in April, per BLS.
EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

3 weeks ago | videonuze.com | Trishla Ostwal |Kendra Barnett |Mark Stenberg |Paul Hiebert

Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk’s demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved user interface, greater measurement visibility, exclusive live sports, Prime Video’s growing reach, and a more collaborative partnership model.
Madison and Wall Raises 2025 US Ad Spend Growth Forecast to 6%

3 weeks ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Madison and Wall expects U.S. ad spend, excluding political advertising, to grow 6% in 2025 compared to 2024. This is up from an earlier estimate published in March, when the strategic advisory and consulting firm forecast 3.6% annual growth.
Newsweek Acquires Adtech Firm Adprime

3 weeks ago | tvnewscheck.com | Mark Stenberg |Trishla Ostwal |Kendra Barnett |Paul Hiebert

The 93-year-old publisher Newsweek has acquired the adtech firm Adprime, a demand-side platform focused on healthcare marketers, to strengthen its health vertical and deepen ad offerings. Financial details were not disclosed. Last year, Adprime generated more than $10 million in revenue with a roughly 10-person U.S. team and an outsourced technical workforce, according to Newsweek chief executive Dev Pragad.
Infographic: One Advertising Industry, Two Different Stories

3 weeks ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. All is not well at advertising agencies, especially those owned by major holding companies. Amid ongoing mergers, acquisitions, and restructuring—business activity that almost always entails layoffs—60% of employees at holdco-owned agencies feel that morale around the office is negative, according to a recent ADWEEK reader survey.
Nearly Half of Holdco Staffers Want Out, Survey Finds

3 weeks ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. All is not well at advertising agencies—especially those owned by major holding companies. Amid layoffs, consolidation, and the rise of generative AI—which could eliminate jobs across the industry—employees are feeling pessimistic about the future.
Ad Agency Employees Wary of Industry Consolidation

1 month ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. As advertising agencies continue to merge, restructure, and acquire each other—Publicis’ purchase of influencer marketing platform Captiv8 is the most recent example—agency employees are nervous about the sector’s future. As a result, many are looking to leave.
The Job Titles Replacing the Chief Marketing Officer

1 month ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. While the chief marketing officer role isn’t going extinct, its numbers are in decline. Figures from leadership advisory firm Russell Reynolds Associates (RRA) show 1,215 people around the globe accepted the CMO job title last year, down from 1,297 in 2023. A similar drop occurred between 2023 and 2022.
Consumer Sentiment Is Down 30% Since January as Inflation Fears Grow

1 month ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. As retailers such as Walmart warn higher prices are coming due to tariffs, American households are growing more worried about the economy. Preliminary data from the University of Michigan shows U.S. consumer sentiment dropped to 50.8 in May, down from 52.2 in April. The figure nears a record low of 50 in June 2022, amid high rates of inflation.
Creators Say Brands Should Let Them Create, Not Just Distribute

1 month ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Brands are drawn to popular online creators because they have large, loyal audiences. However, partnering with them purely to gain access to followers is a mistake, said experts at ADWEEK’s Social Media Week event in New York on May 12. Instead, brands must build a beneficial relationship with creators rooted in authenticity, because anything that comes across as forced or unnatural is bound to fail.