Paul Hiebert

New York

Deputy Editor, Data and Insights at Adweek

Deputy Editor, Data & Insights @Adweek [email protected]

Articles

EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

1 day ago | videonuze.com | Trishla Ostwal |Kendra Barnett |Mark Stenberg |Paul Hiebert

Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk’s demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved user interface, greater measurement visibility, exclusive live sports, Prime Video’s growing reach, and a more collaborative partnership model.
Newsweek Acquires Adtech Firm Adprime

3 days ago | tvnewscheck.com | Mark Stenberg |Trishla Ostwal |Kendra Barnett |Paul Hiebert

The 93-year-old publisher Newsweek has acquired the adtech firm Adprime, a demand-side platform focused on healthcare marketers, to strengthen its health vertical and deepen ad offerings. Financial details were not disclosed. Last year, Adprime generated more than $10 million in revenue with a roughly 10-person U.S. team and an outsourced technical workforce, according to Newsweek chief executive Dev Pragad.
Ad Agency Employees Wary of Industry Consolidation

1 week ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. As advertising agencies continue to merge, restructure, and acquire each other—Publicis’ purchase of influencer marketing platform Captiv8 is the most recent example—agency employees are nervous about the sector’s future. As a result, many are looking to leave.
The Job Titles Replacing the Chief Marketing Officer

2 weeks ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. While the chief marketing officer role isn’t going extinct, its numbers are in decline. Figures from leadership advisory firm Russell Reynolds Associates (RRA) show 1,215 people around the globe accepted the CMO job title last year, down from 1,297 in 2023. A similar drop occurred between 2023 and 2022.
Consumer Sentiment Is Down 30% Since January as Inflation Fears Grow

3 weeks ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. As retailers such as Walmart warn higher prices are coming due to tariffs, American households are growing more worried about the economy. Preliminary data from the University of Michigan shows U.S. consumer sentiment dropped to 50.8 in May, down from 52.2 in April. The figure nears a record low of 50 in June 2022, amid high rates of inflation.
Creators Say Brands Should Let Them Create, Not Just Distribute

3 weeks ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Brands are drawn to popular online creators because they have large, loyal audiences. However, partnering with them purely to gain access to followers is a mistake, said experts at ADWEEK’s Social Media Week event in New York on May 12. Instead, brands must build a beneficial relationship with creators rooted in authenticity, because anything that comes across as forced or unnatural is bound to fail.
Exclusive: Ranking the Agencies on Revenue and Account Wins in Q1

3 weeks ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. No advertising holding company had a better start to 2025 than Publicis. On a global scale, the Paris-based ad giant won 319 accounts across creative and media in Q1, according to exclusive data from marketing consultancy R3, part of MediaSense. Estimated revenue from the new business during the three months amounted to $168 million.
Marketing Budgets Remain Constrained Amid Economic Uncertainty

3 weeks ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Chief marketing officers say they need bigger budgets. They aren’t likely to get it—not in this economy. Marketing budgets as a share of company revenue are expected to remain flat in 2025 at a rate of 7.7%, according to a new study from research firm Gartner. This figure is down from an average of 11.3% during 2015 through 2019.
As Tesla's Favorability Dips Below Zero, EV Maker Rivian Drops Its First Major Ad Campaign

1 month ago | finance.yahoo.com | Kathryn Lundstrom |Paul Hiebert

Unlock stock picks and a broker-level newsfeed that powers Wall Street. Kathryn Lundstrom, Paul Hiebert Thu, May 1, 2025, 1:00 PM 3 min read Rivian's first spot stars an innovative lemonade slinger. - Rivian Electric truck brand Rivian has launched its first national brand campaign.
CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops

1 month ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Few industries have better insight into the day-to-day changes in consumer attitude and behavior than the makers of toothpaste, toilet paper, and potato chips. Below are highlights from Q1 earnings calls that took place this week with executives of major consumer packaged goods companies, as they navigate a rapidly changing economy.