Trishla Ostwal

New York

AI and Tech Policy Reporter at Adweek

i write about AI + tech for @adweek • 📱signal: trishlaostwal12 • @ColumbiaJourn alum

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Articles

Pika’s ‘Provocative and Controversial’ Ad Casts AI as an Escape From a Post-apocalyptic World

2 days ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The first ad from Jared Leto–backed AI video startup Pika sells AI as an escape from reality. The two-minute spot, now running on ReelzTV and social platforms, casts AI as a serene refuge from the chaos of the real world, and includes imagery that nods to war and global unrest.
View the Pitch Deck that Won this AI firm $5.5M to Move Budgets from Meta to CTV

2 days ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Fresh off a $5.5 million raise led by NVP Capital with participation from M12, AI startup Upscale is making its case to direct-to-consumer (DTC) brands: streaming TV is the next performance channel. And the firm’s AI tools are here to help brands use their existing assets to create and serve ads for streaming.
Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

2 days ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. A year ago, a group of adtech veterans from Google, X, Salesforce, and MNTN set out to answer a question performance marketers have been circling for years: What if streaming TV ads worked like Meta?
Meta Launches Thread Video Ads and Revives Facebook Live Ads

6 days ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Meta is ramping up its Threads and Facebook ad and creator offerings while doubling down on video formats. At its NewFronts presentation today, the social media giant pitched advertisers on a suite of new video products, some fresh while others familiar.
OpenAI Hires Instacart CEO Fidji Simo as Head of Applications

6 days ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Instacart’s CEO and chair Fidji Simo is jumping ship to join Sam Altman’s inner circle at OpenAI, where she’ll be the AI firm’s head of applications, the company announced in its blog post. Simo, who’s expected to depart Instacart in the coming months, will report directly to Altman, who will continue to serve as OpenAI’s CEO.
EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn

1 week ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Just hours before Google announced its U-turn on nixing third-party cookies, Amazon emailed publishers asking them to join its program adopting a key part of Google’s replacement of cookies: Privacy Sandbox.
TikTok Promotes Emily Freed to US Agency Lead

1 week ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. TikTok is reshaping its U.S. ad leadership as it braces for regulatory headwinds. Emily Freed has been promoted to general manager of U.S. agency, stepping into the role previously held by Jack Bamberger, she announced at TikTok’s NewFronts presentation last night. Freed has been in the role for six days.
TikTok Builds on Premium Ad Pitch With Cultural Targeting

1 week ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. TikTok is carving up its premium ad inventory into two flavors: one for brands chasing cultural virality, and another for those sticking with premium media comfort, as it vies for more TV dollars. At this year’s NewFronts, the platform debuted Pulse Core, a product that lets advertisers target ads next to user-generated content—categorized by trends, holidays, or custom-built categories.
4 Details That Could Complicate Chrome’s Forced $50B Sale

1 week ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. A forced sale of Google Chrome might sound like a clean fix for the Big Tech firm’s search monopoly, but a closer look shows that it’s far more complicated.
Tariffs Test Big Tech: Apple, Amazon, and Meta Brace for Costly Disruption

1 week ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Big Tech execs had front row seats at President Donald Trump’s inauguration in January. About 100 days later, and this week’s latest earnings calls show what impacts tariffs have had and how the companies are bracing for a financial storm.