Trishla Ostwal

2 weeks ago | adweek.com | Trishla Ostwal

At the Future of Work conference in New York City, Rishad Tobaccowala, former chief strategist and growth officer at Publicis, predicted a “very significant agentic workforce” by the end of 2026. “Agents are coming much faster than most people expect,” he said. The reality of AI agents applying for jobs, working alongside humans, and in some cases, outperforming them, is no longer hypothetical.

2 weeks ago | videonuze.com | Mark Stenberg |Rebecca Stewart |Trishla Ostwal |Mark Mwachiro

When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled. According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience.

2 weeks ago | adweek.com | Trishla Ostwal

Barbie, among other toys, could get an AI makeover. Mattel, the toy giant behind Barbie and Hot Wheels, has struck a deal with OpenAI to help design and develop toys using the startup’s technology, signaling a new era of AI-assisted play tied to its billion-dollar brands. The first product born out of this partnership—powered by OpenAI’s flagship product ChatGPT and its other generative AI tools—is expected to debut later this year, though details remain under wraps.

2 weeks ago | adweek.com | Trishla Ostwal

Paris-based AI startup Olyzon has raised $5 million in a seed round to expand its AI agents, which help brands plan and run connected TV ads, into the U.S., as advertisers seek more clarity on where their ads appear on screens at home.   Brands like PepsiCo, L’Oréal, Loewe, and Nissan have used Olyzon’s show-level ad targeting data to turn creative briefs into CTV campaigns, going beyond broad targeting by genre, channel, or audience segment, according to a pitch deck reviewed by ADWEEK.

2 weeks ago | adweek.com | Trishla Ostwal

Salesforce is rolling out a new suite of tools that use AI agents in its latest effort to take the grunt work out of marketing, sales, and commerceThe suite of tools, Marketing Cloud Next, helps marketers build and execute campaigns, including creating audience segments, drafting email and SMS copy, interacting with potential customers, managing leads, and monitoring ad performance by pausing underperforming ads and recommending tweaks based on a brand’s business goals.