Trishla Ostwal

2 weeks ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. As the reeling global markets can attest, President Trump’s tariffs have far-reaching implications, and the AI industry is no different. While semiconductors remain exempt from the proposed tariff hikes, the AI ecosystem runs on far more than just chips—and the cost of everything else is about to rise.

2 weeks ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Walmart is asking brands to increase their annual retail media spend by approximately 25% compared with the year before, according to three consumer packaged goods brands and two agency media buyers, who all confirmed the figure to ADWEEK. For one of those CPG brands, Walmart asked for a 50% increase versus a year ago.

2 weeks ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. President Donald Trump has granted TikTok a second 75-day extension for its U.S. sale, pushing the deadline to mid-June. “My Administration has been working very hard on a Deal to SAVE TIKTOK, and we have made tremendous progress,” he wrote in a TruthSocial post.

2 weeks ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Mobile technology company AppLovin confirmed it has a deal in place to potentially acquire TikTok but refuted reports that casino mogul Steve Wynn was involved in the bid, co-founder and CEO Adam Foroughi told ADWEEK in an emailed statement. The clarification follows a report from the Wall Street Journal linking Wynn to the bid.

3 weeks ago | adweek.com | Trishla Ostwal

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. In the final days before the looming April 5 deadline, a flurry of high-profile suitors has entered the race to acquire TikTok’s U.S. operations. Among the latest to join the bidding war are Applovin, Amazon, Oracle, Blackstone, and Andreessen Horowitz, all competing for control of the short-form video app, which boasts 170 million American users.