Mark Stenberg

Seattle

Senior Media Reporter at Adweek

media reporter at @adweek | [email protected]

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Articles

Business Insider Lays Off 21% of Staff

1 week ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The digital media company Business Insider laid off 21% of its staff on Thursday, according to an internal memo from chief executive Barbara Peng obtained by ADWEEK. The cuts will affect every department, although the publisher declined to share how many employees were affected. “Since returning to our roots as Business Insider, we’ve been building toward something new,” Peng wrote.
Prime Video Quietly Rolls Out Show-Level Ad Reporting

1 week ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Prime Video recently launched a new feature that gives marketers unprecedented visibility into what content their ads run against, according to three media buyers and documents reviewed by ADWEEK.
Food52 Cofounder Amanda Hesser Steps Down

1 week ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The co-founder and executive chair of Food52, Amanda Hesser, is stepping away from the influential food media publisher she started alongside Merrill Stubbs 16 years ago, according to a note Hesser published to the website. “We planned to build a company that served all the needs of people who loved cooking and home,” Hesser wrote.
Dozens of Premium Publishers Join AU Ecosystem From Adelaide

2 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The media measurement vendor Adelaide, which created the proprietary attention metric AU (attention unit), launched its most ambitious venture yet on Thursday, a marketplace called the AU Ecosystem.
Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

2 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The streaming service Prime Video is preparing a significant expansion of its contextual ad-targeting capabilities, according to a pitch deck reviewed by ADWEEK and two people familiar with the matter.
Industry Vet Rob Wheeler Launches ATM, Spotlighting 'The Business Of Advertising'

2 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Rob Wheeler, until recently the chief marketing officer of GroupM, launched a new media venture on Tuesday called At The Moment (ATM). The bootstrapped start-up will cover the intersection of advertising, technology, and media—the acronym ATM also refers to its scope of coverage—although it will not be a traditional journalistic enterprise.
Dark Times at The Los Angeles Times

2 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The Los Angeles Times has hit a rough patch. Last year, the publisher fired its editor in chief, saw tens of thousands of subscribers cancel their subscriptions, and lost around $50 million, according to exclusive reporting from ADWEEK.
The WSJ Doubles Down on Its $25,000 Membership Programs

3 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The Wall Street Journal launched the newest addition to its growing portfolio of executive membership programs on Thursday, part of a broader effort to revitalize the 17-year-old venture and net lucrative reader revenue and sponsorship. The newest program, the Chief People Officer Council, is the second new initiative launched in as many months.
Discord, Substack Say Niche Communities Are the Future

3 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. According to executives from Discord and Substack, the era of social media as broadcast has given way to a new kind of platform, one where engagement is built not on viral posts but tightly knit communities.
TMB Names Stephen Colvin Its New Chief Executive

3 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The digital media company Trusted Media Brands has named media veteran Stephen Colvin as its next chief executive officer, succeeding Bonnie Kintzer, who announced her retirement after 11 years leading the company.