Mark Stenberg

Seattle

Senior Media Reporter at Adweek

media reporter at @adweek | [email protected]

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Articles

Amazon Doubles Ad Load on Prime Video

2 weeks ago | videonuze.com | Mark Stenberg |Rebecca Stewart |Trishla Ostwal |Mark Mwachiro

When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled. According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience.
EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

3 weeks ago | videonuze.com | Trishla Ostwal |Kendra Barnett |Mark Stenberg |Paul Hiebert

Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk’s demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved user interface, greater measurement visibility, exclusive live sports, Prime Video’s growing reach, and a more collaborative partnership model.
Amazon Introduces ‘Private Auctions’ to Prime Video

3 weeks ago | adweek.com | Mark Stenberg

Amazon has made a quiet but meaningful change to how marketers can buy its Prime Video inventory, introducing a deal structure that changes one of the most entrenched norms in the CTV ecosystem: fixed pricing. Private auction (PA) deals, which some buyers got access to testing in the last few weeks, let advertisers buy Prime Video inventory on a dynamic cost basis rather than a fixed CPM, leading to lower-cost campaigns but with fewer guarantees.
Apartment Therapy Eyes 26% Revenue Pop From New Sticky Tools

3 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Home design publisher Apartment Therapy has been working hard to keep people on its platforms—an effort that has contributed to a projected 26% year-over-year revenue increase for parent company Apartment Therapy Media.
Newsweek Acquires Adtech Firm Adprime

3 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The 93-year-old publisher Newsweek has acquired the adtech firm Adprime, a demand-side platform focused on healthcare marketers, to strengthen its health vertical and deepen ad offerings. Financial details were not disclosed.
Newsweek Acquires Adtech Firm Adprime

3 weeks ago | tvnewscheck.com | Mark Stenberg |Trishla Ostwal |Kendra Barnett |Paul Hiebert

The 93-year-old publisher Newsweek has acquired the adtech firm Adprime, a demand-side platform focused on healthcare marketers, to strengthen its health vertical and deepen ad offerings. Financial details were not disclosed. Last year, Adprime generated more than $10 million in revenue with a roughly 10-person U.S. team and an outsourced technical workforce, according to Newsweek chief executive Dev Pragad.
Laid off Staff at Business Insider | Recruiting News Network

3 weeks ago | recruitingnewsnetwork.com | Mark Stenberg

The digital media company Business Insider laid off 21% of its staff on Thursday, according to an internal memo from chief executive Barbara Peng obtained by ADWEEK. The cuts will affect every department, although the publisher declined to share how many employees were affected. “Since returning to our roots as Business Insider, we’ve been building toward something new,” Peng wrote.
Prime Video Quietly Rolls Out Show-Level Ad Reporting

4 weeks ago | videonuze.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Prime Video recently launched a new feature that gives marketers unprecedented visibility into what content their ads run against, according to three media buyers and documents reviewed by ADWEEK.
The Arena Group Settles Sports Illustrated Lawsuit

4 weeks ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The digital media company The Arena Group (TAG) settled its lawsuit against the licensing firm Authentic Brands Group (ABG) in late April, quietly ending what had previously been a highly visible and contentious $249 million legal contest concerning the fate of Sports Illustrated. The confidential agreement was settled out of court, and its financial terms were not disclosed.
Business Insider Lays Off 21% of Staff

1 month ago | adweek.com | Mark Stenberg

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The digital media company Business Insider laid off 21% of its staff on Thursday, according to an internal memo from chief executive Barbara Peng obtained by ADWEEK. The cuts will affect every department, although the publisher declined to share how many employees were affected. “Since returning to our roots as Business Insider, we’ve been building toward something new,” Peng wrote.