Laura Ramos
Vice President, Principal Analyst at Forrester Research
@Forrester VP analyst advising B2B marketers. Speaker, blogger, passionate marketing professional. Wife, mom of 2, mediocre golfer, dog lover. Tweets are mine.
Articles
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1 week ago |
forrester.com | Laura Ramos
Earlier this month, my colleagues Matt Selheimer, Srividya Sridharan, and Katy Tynan advised B2B leaders on how to weather market volatility and navigate current economic storms (subscription required). One of six actions they recommend is using customer insights to improve understanding and empathy in communications and reduce high-friction processes. This is especially important when it comes to retaining and growing customers.
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2 weeks ago |
forrester.com | Laura Ramos
“Does your postsale strategy set up customers for success?” was the question we asked the 47 people who attended our workshop during Forrester’s B2B Summit earlier this month. After completing a survey to score their organizations on 16 questions about postsale strategy, we asked everyone to share how raising scores in any of the six categories might impact their business.
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4 weeks ago |
forrester.com | Conrad Mills |Dipanjan Chatterjee |Laura Ramos
The political environment is impacting the appeal of US based events for international attendees, with Tourism Economics, a subsidiary of Oxford Economics predicting a 15.2% decline in inbound international travel due to a combination of shifts in pubic sentiment, travel advisories, and visa delays. At the same time, events focused on the US government sector are challenged due to new approval processes and travel freezes.
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1 month ago |
forrester.com | Laura Ramos |Peter Wannemacher |Mike Proulx
On March 18, Adobe announced its agentic AI roadmap at Adobe Summit. Listening to the keynote presentations and watching the demos at Adobe Summit, I was impressed with their vision’s potential, the scope of change it portends, and the degree to which they featured B2B use cases and examples.
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1 month ago |
forrester.com | Craig Le Clair |Meng Liu |Laura Ramos
Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and that’s just the warm-up.
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Read this blog https://t.co/AawqKY2qct to learn why @forrester is researching the changing roles of B2B postsale engagement teams. Participate by taking this survey today: https://t.co/utOwwjW9l2 Completions receive early results; contact info used for sending results only.
Engaged customers are retained ones. Are you interested in B2B Customer Experience? This @forrester survey gives you early access to results about CX's changing role in B2B firms. We use contact info to deliver results only. Please take survey today: https://t.co/TDQrWblDog
RT @utollwi: How Are Post-Sale Customer Engagement Responsibilities Changing? Important research by @lauraramos https://t.co/bsfGh5n2mX vi…