Laura Ramos
Vice President, Principal Analyst at Forrester Research
@Forrester VP analyst advising B2B marketers. Speaker, blogger, passionate marketing professional. Wife, mom of 2, mediocre golfer, dog lover. Tweets are mine.
Articles
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1 week ago |
forrester.com | Conrad Mills |Dipanjan Chatterjee |Laura Ramos
The political environment is impacting the appeal of US based events for international attendees, with Tourism Economics, a subsidiary of Oxford Economics predicting a 15.2% decline in inbound international travel due to a combination of shifts in pubic sentiment, travel advisories, and visa delays. At the same time, events focused on the US government sector are challenged due to new approval processes and travel freezes.
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1 week ago |
forrester.com | Laura Ramos |Peter Wannemacher |Mike Proulx
On March 18, Adobe announced its agentic AI roadmap at Adobe Summit. Listening to the keynote presentations and watching the demos at Adobe Summit, I was impressed with their vision’s potential, the scope of change it portends, and the degree to which they featured B2B use cases and examples.
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1 month ago |
forrester.com | Craig Le Clair |Meng Liu |Laura Ramos
Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and that’s just the warm-up.
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1 month ago |
forrester.com | Meng Liu |Laura Ramos
In the dynamic world of finance, artificial intelligence (AI) is transforming accounts receivable (AR) processes, driving efficiency and accuracy like never before. Our latest report, “Top AI Use Cases for Accounts Receivable Automation in 2025,” explores the groundbreaking ways AI is reshaping AR, from collection management to electronic invoice presentment.
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1 month ago |
forrester.com | Kate Leggett |Laura Ramos |Stephanie Liu
Customer Relationship Management (CRM) systems initially focused on supporting core front-office functions like sales and marketing. However, the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors. CRM moved into the middle-office to enable order management and subscription billing.
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Read this blog https://t.co/AawqKY2qct to learn why @forrester is researching the changing roles of B2B postsale engagement teams. Participate by taking this survey today: https://t.co/utOwwjW9l2 Completions receive early results; contact info used for sending results only.
Engaged customers are retained ones. Are you interested in B2B Customer Experience? This @forrester survey gives you early access to results about CX's changing role in B2B firms. We use contact info to deliver results only. Please take survey today: https://t.co/TDQrWblDog
RT @utollwi: How Are Post-Sale Customer Engagement Responsibilities Changing? Important research by @lauraramos https://t.co/bsfGh5n2mX vi…