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Sep 4, 2024 | 
thefashionlaw.com | Luana Carcano |Julie Zerbo |Gianfranco Gianfrate
Tapestry Inc. and Capri Holdings have amped up their efforts to defeat the Federal Trade Commission’s (“FTC”) bid to block their $8.5 billion merger, arguing in a new filing that the proposed deal will actually enhance competition and deliver significant consumer benefits, and that the consumer-focused agency’s allegations are based on flawed assumptions and economic models that do not reflect reality.
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Sep 4, 2024 | 
thefashionlaw.com | Sudipta Bose |Syed Mudawar Shams |Dan Halliday |Luana Carcano
As the world grapples with the intensifying challenges of climate change, businesses are under increasing pressure to take action. To avert catastrophe, this will have to go beyond merely complying with new regulations and minimum standards. Business must lead the charge in good faith. Yet, too often, taking bold action on climate is painted as a kind of tradeoff – that because it costs money to act, doing right by the environment comes at the cost of doing good business.
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Sep 3, 2024 | 
thefashionlaw.com | Luana Carcano |Julie Zerbo |Gianfranco Gianfrate
A European trademark appeals board confirmed the invalidity of one of Birkenstock’s registered designs following a challenge from Balenciaga this summer in a decision that speaks to how vulnerable Birkenstock’s enduringly-popular designs might be to challenges.
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Sep 3, 2024 | 
thefashionlaw.com | Luana Carcano |Rita Matulionyte
Less than two years ago, the launch of ChatGPT started a generative AI frenzy. Some predicted that the technology would trigger a fourth industrial revolution, completely reshaping the world as we know it. Meanwhile, in March 2023, Goldman Sachs predicted 300 million jobs would be lost or degraded due to AI. A huge shift seemed to be underway. Yet, eighteen months later, generative AI is not transforming business in as drastic a way as some expected.
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Aug 30, 2024 | 
thefashionlaw.com | Dan Halliday |Luana Carcano |Gianfranco Gianfrate |Julie Zerbo
Investment in your brand – and maintaining the goodwill or reputation associated with that brand – is key to building customer loyalty and market share. From an intellectual property perspective, damage to brand equity and goodwill is traditionally caused by unauthorized third-party infringements, including counterfeiting, passing off, and trademark squatting and cybersquatting.
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Aug 29, 2024 | 
thefashionlaw.com | Luana Carcano |Julie Zerbo |Gianfranco Gianfrate
Fashion is a dynamic business. Most apparel brands make at least two to four collections per year, and while selling current seasonal collections, brands plan for the next ones at least a year in advance, identifying market trends and materials. The selling window is around three months, and unsold inventories represent financial loss. Fast fashion companies introduce new products even more frequently, thereby, operating on design, production, and marketing timelines that are significantly reduced.
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Aug 3, 2024 | 
cyprus-mail.com | Luana Carcano |Alix Norman |Sara Douedari |George Kassianos
By Luana CarcanoFashion is a dynamic business. Most apparel brands make at least two to four collections per year. While selling current seasonal collections, brands plan for the next ones at least a year in advance, identifying market trends and materials. The selling window is around three months, and unsold inventories represent financial loss. Fast fashion companies introduce new lines even more frequently, reducing the amount of time needed to design, produce and market new items.
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Jul 23, 2024 | 
texfash.com | Luana Carcano
Effective campaigningAI can also deliver customised customer experiences. Some brands, such as Reebok and Versace, invite their customers to use AI tools to design products inspired by the brand’s feel and look. AI-powered tools can help marketing teams target and maximise the impact of their communication campaigns, potentially reducing marketing costs. The fashion business includes everything from small companies to global chains, haute couture to ready-to-wear, mass market and fast fashion.
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Jul 19, 2024 | 
exbulletin.com | Luana Carcano |Simon FRASER
This article was originally published on The Conversation, a nonprofit, independent source of news, analysis and commentary from academic experts. Disclosure information is available on the original site. This article was originally published on The Conversation, a nonprofit, independent source of news, analysis and commentary from academic experts. Disclosure information is available on the original site. Fashion is a dynamic industry.
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Jul 18, 2024 | 
flipboard.com | Luana Carcano
AI is poised to radically disrupt the fashion industry landscapeFashion is a dynamic business. Most apparel brands make at least two to four collections per year. While selling current seasonal collections, brands …
