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1 month ago | 
hotel-online.com | Caroline Palmer |Martin Soler
By Martin SolerI am still trying to understand all the AI news that hit the world from Google’s IO this week. I just dont have the time to do it. So I guess I will ask Grok to give me a summary per topic and explain the use cases for hospitality, b2b tech marketing? Best, MartinThere’s a theory that the reason AI doesn’t succeed at personalization in hotels is because it lacks emotional intelligence. I think the problem is a lot more basic than that.
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1 month ago | 
hospitalitynet.org | Martin Soler
Everyone has opinions on Airbnb’s summer release. And I have been asked for mine a few times. So here’s my take, and I’ll stick to the two things that stood out to me. They’re not what you think.
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Mar 3, 2025 | 
hospitalitynet.org | Philippe Masset |Brian Hicks |Martin Soler |Simone Puorto
The HOTEL Yearbook is proud to announce the launch of its 2025 Annual Edition, offering a wide-ranging look at the pressing trends, game-changing technologies, and emerging best practices shaping the future of hospitality. Featuring authoritative insights and forecasts from an international lineup of industry experts and academics, the 2025 Annual Edition underscores how hoteliers, brands, and travel organizations can thrive in a period of rapid transformation.
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Jan 16, 2025 | 
hospitalitynet.org | Martin Soler
Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to customers, and seeing the actual situation on the ground.
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Jan 9, 2025 | 
hospitalitynet.org | Martin Soler
The Hotel Brand Pyramid, I posted during the holidays, caused some upsets. Was I intentionally leaving out brands? Why did I post fake news like this? And some praises for having inadvertently selected the best hotel brand in the world. Actually, I had seen the chart presented by the CEO of Leonardo hotels to explain how their hotels fit the categories. It turns out this pyramid was actually published by Jestafreak some time ago.
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Dec 10, 2024 | 
hospitalitynet.org | Martin Soler
But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete newsletter that is available here? Sent out once a week, original viewpoints, insights and interesting things to read. As the world unveils its trends for 2025, I’ll share my own approach. Instead of obsessing over trends, I’ll focus on some strategies that are crucial for success, regardless of whether it’s new or old.
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Dec 5, 2024 | 
hospitalitynet.org | Martin Soler
Zero-click search is when the person searching goes on a search engine and gets the answers they need right from the search engine. They don’t need to click on a website. This has been happening for a while. With snippets, and richer search engine pages. But it is about to accelerate a lot with AI search such as that of Perplexity and OpenAI. Search, get your replies, refine your search, get better replies and refine that until you get the answer you need and then click and buy.
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Sep 16, 2024 | 
hospitalitynet.org | Simone Puorto |Martin Soler |Frederic Gonzalo |Nick Slavin
As generative AI becomes more integrated into search engines, the traditional cost-per-click advertising model we've relied on for decades may be on the brink of obsolescence. Perplexity's recent decision to adopt a cost-per-mille (CPM) model instead of the usual CPC approach for its advertising platform seems to point in that direction. Is this the beginning of the end for click-based advertising models in search?
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Jun 20, 2024 | 
hospitalitynet.org | Simone Puorto |Martin Soler |George Roukas |Fergus Boyd
In the tourism sector, the influence of GenAI innovations on business operations is undeniable. From my theoretical standpoint, conversational platforms like ChatGPT will likely become the main or even the sole gateways to the internet. I envision a future where such platforms transition from simply processing data to becoming the primary aggregators and distributors of travel-related information. This shift could dramatically change the current structure and interface of the internet.
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Jun 20, 2024 | hospitalitynet.org | Simone Puorto |Martin Soler |George Roukas |Fergus Boyd
In the tourism sector, the influence of GenAI innovations on business operations is undeniable. From my theoretical standpoint, conversational platforms like ChatGPT will likely become the main or even the sole gateways to the internet. I envision a future where such platforms transition from simply processing data to becoming the primary aggregators and distributors of travel-related information. This shift could dramatically change the current structure and interface of the internet.
