Articles

  • 2 weeks ago | hotel-online.com | Caroline Palmer |Martin Soler

    By Martin SolerI am still trying to understand all the AI news that hit the world from Google’s IO this week. I just dont have the time to do it. So I guess I will ask Grok to give me a summary per topic and explain the use cases for hospitality, b2b tech marketing? Best, MartinThere’s a theory that the reason AI doesn’t succeed at personalization in hotels is because it lacks emotional intelligence. I think the problem is a lot more basic than that.

  • 3 weeks ago | hospitalitynet.org | Martin Soler

    Everyone has opinions on Airbnb’s summer release. And I have been asked for mine a few times. So here’s my take, and I’ll stick to the two things that stood out to me. They’re not what you think.

  • Mar 3, 2025 | hospitalitynet.org | Philippe Masset |Brian Hicks |Martin Soler |Simone Puorto

    The HOTEL Yearbook is proud to announce the launch of its 2025 Annual Edition, offering a wide-ranging look at the pressing trends, game-changing technologies, and emerging best practices shaping the future of hospitality. Featuring authoritative insights and forecasts from an international lineup of industry experts and academics, the 2025 Annual Edition underscores how hoteliers, brands, and travel organizations can thrive in a period of rapid transformation.

  • Jan 16, 2025 | hospitalitynet.org | Martin Soler

    Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to customers, and seeing the actual situation on the ground.

  • Jan 9, 2025 | hospitalitynet.org | Martin Soler

    The Hotel Brand Pyramid, I posted during the holidays, caused some upsets. Was I intentionally leaving out brands? Why did I post fake news like this? And some praises for having inadvertently selected the best hotel brand in the world. Actually, I had seen the chart presented by the CEO of Leonardo hotels to explain how their hotels fit the categories. It turns out this pyramid was actually published by Jestafreak some time ago.

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