Matt Adams

1 week ago | medium.com | Matt Adams

From wartime sacrifice to modern conflict: understanding the enduring meaning of VE Day. In today’s Five Whys, we will learn why it is vital to remember VE Day and why it is still celebrated 80 years later. This week, four-day celebrations have marked the 80th anniversary of VE Day in the United Kingdom. Victory in Europe (VE) Day is recognised on 8th May each year, and it has been observed for 80 years since the end of World War II in Europe in 1945.

2 weeks ago | medium.com | Matt Adams

Unlocking the Neuroscience Behind Earworms. In this edition of the Five Whys, we find out why a song appears stuck in our heads for the rest of the day when we only hear part of it. Who remembers when we were kids, that annoying kid who would come up and start singing the classic camp song, “I know a song that will get on your nerves, get on your nerves!” repeatedly? That may be a British thing or something relatable to my international readers.

3 weeks ago | medium.com | Matt Adams

The Surprisingly Gambled-For Origins of a Lunchtime Staple. In this Five Whys, we learn the history and origin of why a sandwich is called a sandwich. Sandwiches are fantastic, aren’t they? They’re quick, easy, and can be as simple or extravagant as you like. This article came about after looking for a quick lunch menu last week to eat after my workout, but there wasn’t much left in the house besides some bread and jam. In Scotland, we would refer to this as a “Jam Piece,”.

4 weeks ago | medium.com | Matt Adams

From childhood memories to brain chemistry, explore the surprising reasons bubblegum flavour is so irresistible. In this edition of the Five Whys, we answer my seven-year-old’s question about bubblegum and her curiosity about why it tastes so good. I find the bubblegum flavour rank, but millions of you must like it because bubblegum-flavoured drinks, sweets, and even ice cream exist, so there is undoubtedly a market for it.

1 month ago | medium.com | Matt Adams

Uncovering the surprising science behind the force that shapes our universe. In today’s article, we try to answer the age-old question of why everything falls down and why gravity is more than we think it is. It’s one of those questions that has puzzled humans for centuries and is more mind-bending than you would think. “What goes up must come down.”We’ve all heard this phrase, probably first from our parents. When you think about it, a hot air balloon rises but eventually comes down.