Michele Goetz

Boston

VP, Principal Analyst at Forrester Research

Seeker of all things interesting. Interested in data management? follow me @FORR_Mgoetz

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Articles

AI Isn’t Cheap - Here’s How to Spend Smarter

2 weeks ago | forrester.com | Michele Goetz

While enterprise AI spending remains relatively modest today, the potential for overspending is significant. Most organizations are still experimenting, with only a few production-ready use cases. But that’s about to change. Over the next two to three years, AI investment is expected to grow exponentially as enterprises scale their efforts to operationalize AI.
AI Cost As A First Class Metric -- Our Conversation With David Tepper, CEO and Founder of Pay-I

3 weeks ago | forrester.com | Michele Goetz

As generative AI moves from experimentation to enterprise-scale deployment, the conversation is shifting from “Can we use AI?” to “Are we using it wisely?” For AI leaders, managing cost is no longer a technical afterthought—it’s a strategic imperative. The economics of AI are uniquely volatile, shaped by dynamic usage patterns, evolving model architectures, and opaque pricing structures. Without a clear cost management strategy, organizations risk undermining the very ROI they seek to achieve.
DeepSeek Unleashes Smaller Footprint Models That Can Transform AIOps From Cloud To Edge

Jan 29, 2025 | forrester.com | Carlos Casanova |Michele Pelino |Michele Goetz |Srividya Sridharan

Exciting developments, such as DeepSeek’s R1 announcement are extending opportunities to run large language models (LLMs) on edge devices. These advancements could have profound implications for edge computing, particularly in the realms of AIOps (Artificial Intelligence for IT Operations) and observability. By enabling real-time insights and faster automations at the edge, enterprises can enhance their operational posture, drive down costs, and improve operational efficiency and resilience.
ai.PULSE: My First Cloud Vendor Event Focused Entirely On AI

Nov 15, 2024 | forrester.com | Dario Maisto |Michele Goetz |John Arnold

AI is a leading theme among cloud vendors globally and European vendors are following suit. In a cloudy Paris, on November 7th the cloud vendor Scaleway hosted its third ai.PULSE event, with about 1,000 attendees and 40 press delegates and analysts.
A 2025 Global Privacy Prospectus

Nov 13, 2024 | forrester.com | Stephanie Liu |Xiaofeng Wang |Michele Goetz

The seasons are changing, Christmas catalogs are arriving, the clocks have shifted back an hour (in some countries)… yes, the new year is coming. While we don’t advocate for closing the books on 2024 yet (it’s only November, after all!), now is a great opportunity to consider what’s in store for next year. On the privacy front, will there be new regulations? New enforcement? Let’s break down key trends.
AI Governance Software Spend Will See 30% CAGR from 2024 to 2030

Nov 13, 2024 | forrester.com | Michele Goetz |John Arnold

The global commercial AI software governance market is poised for exceptional growth. Forrester forecasts that by 2030, spending on off-the-shelf AI governance software will more than quadruple, reaching $15.8 billion and capturing 7% of overall AI software spending . This trend reflects the urgency for organizations to manage AI’s integrity amid rapid AI adoption and increasing regulatory demands.
Building the Future with AI at the Edge: Critical Architecture Decisions for Success

Nov 4, 2024 | forrester.com | Michele Goetz |Carlos Casanova

Edge intelligence marks a pivotal shift in AI, bringing processing and decision-making closer to where it matters most: the point of value creation. By moving AI and analytics to the edge, businesses enhance responsiveness, reduce latency, and enable applications to function independently—even when cloud connectivity is limited or non-existent. As businesses adopt edge intelligence, they push AI and analytics capabilities to devices, sensors, and localized systems.
Can AI Improve Your Loyalty Program?

Mar 26, 2024 | forrester.com | Mary Pilecki |Mike Gualtieri |Michele Goetz

As loyalty programs become ubiquitous, brands need to find technologies that help their programs stand out to consumers. While generative AI (genAI) is still relatively new, predictive AI (also known as AI and machine learning) has been used to support and improve loyalty strategies and programs for decades. Predictive AI algorithms recognize and learn from patterns in data and can then be used to perform complex tasks without marketer input.
DOJ and SEC Acknowledge AI Amplifies Harm and Signal Stiffer Sentences

Mar 25, 2024 | forrester.com | Michele Goetz |Emily Pfeiffer |Diego Giudice

Building on US Security and Exchange Commission (SEC) Chair Gary Gensler’s speech at Yale Law School on February 13 on AI misuse for fraudulent purposes, Department of Justice (DOJ) Deputy Attorney General Lisa Monaco at the University of Oxford indicated stiffer sentences for offenses that are made significantly worse by the misuse of AI. And if existing enhancements to sentencing guidelines are not adequate, the DOJ will reform them.
Three Takeaways From Forrester's 2024 Evaluation Of AI Infrastructure Solutions

Mar 25, 2024 | forrester.com | Mike Gualtieri |Michele Goetz |Emily Pfeiffer

As AI gets bigger and better, it requires much more than mundane commodity compute, network, and storage infrastructure. GPUs are only one part of this – AI workloads demand a finessed optimization of raw compute, data throughput, and power consumption. Whether consumed as a cloud service, footprinted on-premises, or a hybrid of both, AI infrastructure is an important piece of the strategic puzzle that enterprise technology leaders face.