
Articles
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Jan 6, 2025 |
forrester.com | Meng Liu |Biswajeet Mahapatra |Xiaofeng Wang
As we step into 2025, the APAC region stands at the forefront of a global financial transformation, with digital wallets and real-time payments reshaping the very fabric of commerce. Exploring the state of digital payments across six key APAC markets: Australia, metro China, Hong Kong Singapore, Malaysia and Indonesia, our latest report offers valuable insights and trends that are shaping the industry. We found that: Buy Now, Pay Later (BNPL) has bounced back.
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Dec 2, 2024 |
forrester.com | Sharyn Leaver |Xiaofeng Wang |Kelsey Chickering
Predictions season is in full swing here at Forrester. As we do every year around this time, we recently released more than 150 predictions about what we think will happen in the coming year, and we invite both clients and non-clients to check out the wealth of materials we have to help you plan. But last year, we started a new tradition: something we called “anti-predictions.” These are our predictions about things we think won’t happen in the year ahead.
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Dec 2, 2024 |
forrester.com | Xiaofeng Wang |Kelsey Chickering
According to Forrester’s Business Privacy Survey 2024, 46% of privacy decision-makers in Asia Pacific (APAC) reported full compliance with GDPR. However, compliance with the EU’s GDPR alone isn’t sufficient in APAC, where local regulations may impose additional or different requirements. My recent report “Navigating Privacy Regulations In Asia Pacific” highlights the key APAC privacy regulations most relevant to marketers.
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Nov 14, 2024 |
forrester.com | Lauren Cevallos |Nikhil Lai |Xiaofeng Wang
I am excited to announce the Forrester Wave™: Point-of-Service Solutions, Q4 2024. When we last evaluated this market in 2018, new cloud POS solutions offered the safety and excitement of reliability plus features to engage customers. The goals for POS haven’t changed much in those six years. Then and now, retail firms expect POS to drive omnichannel sales, deliver brand consistency across the empowered consumer’s path to purchase, and boost store associate productivity.
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Nov 13, 2024 |
forrester.com | Stephanie Liu |Xiaofeng Wang |Michele Goetz
The seasons are changing, Christmas catalogs are arriving, the clocks have shifted back an hour (in some countries)… yes, the new year is coming. While we don’t advocate for closing the books on 2024 yet (it’s only November, after all!), now is a great opportunity to consider what’s in store for next year. On the privacy front, will there be new regulations? New enforcement? Let’s break down key trends.
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GDPR Isn’t Enough: Navigate Privacy Regulations In APAC https://t.co/zxpfxTy2K7 via @Forrester

Announcing The Forrester Wave™: Adobe Services, Q3 2024 https://t.co/k6owGk3o9f via @Forrester

Generative AI Marketing Use Cases In APAC https://t.co/TjTNNynwnX via @Forrester