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Jul 9, 2024 | 
nickasbury.substack.com | Nick Asbury
What follows is an excerpt from my new book The Road to Hell, tackling the case of Simon Sinek and his 2009 book Start With Why. In other news, I’ve appeared on three podcasts recently, all quite different in tone and content. Check out The Marketing Book Podcast, In Clear Focus and the Fuel Podcast for some interesting conversations. At the turn of the century, Simon Sinek was an adman, working at Euro RSCG (now Havas Worldwide) and Ogilvy & Mather, before launching his own consultancy in 2002.
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May 30, 2024 | 
marketingweek.com | Josh Stephenson |Grace Gollasch |Molly Innes |Nick Asbury
Clarks has blamed an overreliance on promotions in a “sticky” inflationary environment as reason for its poor performance over the past year. The British footwear company posted an after-tax loss of £32.1m, a sharp decline of £54.5m from the £22.4m profit it made in the 48 weeks to 31 December 2022. This was despite the business growing its revenue in 2023 to £994.5m up from £980.3m in the prior year.
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May 30, 2024 | 
marketingweek.com | Grace Gollasch |Molly Innes |Nick Asbury |Josh Stephenson
Mars Petcare’s growth lead on its mission to ‘demystify digital transformation’ A year and a half on from bringing together its growth, digital transformation and platforms business, Mars Petcare’s Leonid Sudakov says it’s enabling the business to be at the “forefront of digitalisation”. Mars Petcare has been on a mission to “demystify digital transformation” as it looks to set the business up for growth.
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May 30, 2024 | 
marketingweek.com | Josh Stephenson |Molly Innes |Nick Asbury
Dr Martens will move away from a “storytelling” approach to its marketing and instead “relentlessly” focus on product marketing as it looks to recover from a damaging set of FY24 results. The footwear brand has seen its global pre-tax profits tumble to £97m – down by 42.9% year-over-year, something its current-CEO Kenny Wilson, who will step down next year, blames on “weak” consumer demand in the USA.
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May 29, 2024 | 
marketingweek.com | Molly Innes |Nick Asbury |Niamh Carroll |Josh Stephenson
After “unifiying” its brand across its different services last year, including retail, vets and grooming, Pets at Home is now seeking to grow its share of wallet with its consumers across these segments.
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May 29, 2024 | 
marketingweek.com | Nick Asbury |Molly Innes |Niamh Carroll |Josh Stephenson
“Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility.”I’ve been making the case against purpose for seven years, and working as a writer on the front line of branding and strategy for much longer. But that opening quote doesn’t come from me, or any of the purpose critics often cast as naysayers and cynics.
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Mar 5, 2024 | 
bilibili.com | Jared Petty |Samuel Claiborn |Nick Asbury
By Jared Petty, Samuel Claiborn, Nick Asbury, +121.4k moreupdatedNov 4, 2016CPUNumber of Cores/Threads: 8/8 [1]Frequency: speculated to be running a base clock speed of 1.6 Ghz on a 2.75 Ghz capable chipShared L2 Cache: 2 x 2 MB [2]Manufacturing Process: 28 nm [3]Custom CPU with background processing for recording gameplay.
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Feb 8, 2024 | 
nickasbury.substack.com | Nick Asbury
Forewarning: this post stems from a tweet that got more attention than I usually get. Cursed as I am by nuance, what follows isn’t a blistering ‘take down’ of the poster you see above, or the person behind it. He’s an obviously successful entrepreneur, and there are worse problems in the world than light-hearted billboards. But I think it goes to important issues about class, purpose, authenticity and nepotism, which I’m now going to think about aloud.
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Jan 25, 2024 | 
nickasbury.substack.com | Nick Asbury
I should preface this by saying I’m not posing as some working-class firebrand who is in a position to call out the adland snobs. I’m a fair way up the snob hierarchy myself. But I like to think I’m just about grounded enough to think twice about my own assumptions, one of them being: wow, isn’t the new M&S ad embarrassingly shit and a huge branding misstep? Here it is, Francis Rossi and all:Terrible, isn’t it? Like some 1970s Woolworth’s ad, or a parody that belongs on The Apprentice.
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Jun 21, 2023 | 
nickasbury.substack.com | Nick Asbury
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