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Jan 3, 2025 | 
cuinsight.com | Nicolle Hood
As we step into 2025, credit unions face a pivotal moment. The next generation of savers—Generation Alpha, born between 2010 and 2024—is growing up with unique habits, preferences, and expectations that financial institutions must address now to build lasting relationships. Generation Alpha is already the largest generation in history, expected to reach 2 billion people worldwide by the end of 2024.
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Sep 19, 2024 | 
cuinsight.com | Nicolle Hood
In today’s competitive banking landscape, offering a $5 incentive to open a youth account no longer cuts it. While such gestures once enticed new members, they fall short in an era where parents are more focused on lasting value and expert resources. With customer acquisition costs surging by 222% in recent years, credit unions must do more than offer a one-time gift to capture attention. Traditional banks now pay $750 to acquire new customers whose lifetime value is about $4,500.
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Jun 13, 2024 | 
cuinsight.com | Nicolle Hood
The average age of credit union members is now over 53, presenting a significant challenge for credit unions aiming to secure their future. As current members age, attracting a younger demographic becomes critical. Fortunately, credit unions can look to an unexpected source for inspiration: Stanley, the century-old company known for its rugged outdoor gear.
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Mar 29, 2024 | 
cuinsight.com | Darren Smith |Atm Usa |Bo McDonald |Nicolle Hood
In today’s digital age, credit unions and their members are increasingly turning to self-service interactions driven by technology and artificial intelligence (AI). This has led to lower branch traffic, fewer on-site employees, and a focus on transitioning to digital branch operations. But what should a modern digital branch really include to meet members’ evolving needs?
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Mar 28, 2024 | 
cuinsight.com | Christopher Leonard |Bo McDonald |Nicolle Hood |Craig Page
The Consumer Financial Protection Bureau (CFPB) has proposed a rule to be effective October 1, 2025 (at the earliest) that would regulate overdraft services at financial institutions with $10 billion or more in assets. Our business (Velocity Solutions) provides overdraft workflow management software to hundreds of financial institutions.
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Mar 28, 2024 | 
cuinsight.com | Kerala Taylor |Bo McDonald |Nicolle Hood |Craig Page
This is both an exciting and bittersweet episode. After recording 97 episodes of The Remarkable Credit Union, longtime host and PixelSpoke’s founder and former CEO, Cameron Madill, joins as a guest to share his top takeaways from his 20 years leading an impact-focused marketing agency for credit unions. Accompanying him is PixelSpoke’s new CEO, Katie Stone, who further expounds on leadership lessons she’s learned since joining PixelSpoke and how she hopes to carry them forward in her new role.
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Mar 28, 2024 | 
cuinsight.com | Bo McDonald |Sean Galli |Nicolle Hood |Craig Page
When you think of community bank or credit union marketing, think ABM. ABM, or “Always Be Marketing,” should be one of the primary rules you live by when promoting your community financial institution. Marketing can’t be a dial you turn on sometimes and off other times. Fickle promotion is ineffective promotion. But boy is fickle promotion appealing…it sounds like a quick way to save money and time when faced with economic or staffing challenges.
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Mar 28, 2024 | 
cuinsight.com | Bo McDonald |Nicolle Hood |Craig Page |Chary Krout
A new report from the U.S. Department of the Treasury identifies potential opportunities and risks for artificial intelligence (AI) on the security and resiliency of the financial services sector.
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Mar 28, 2024 | 
cuinsight.com | Bo McDonald |Chary Krout |Laurie Maddalena |Nicolle Hood
I was recently on a flight back from my visit to GAC and had to do something uncomfortable. I had to sit on a different side of the plane. My connecting flight from Atlanta back to Greenville, SC, was full by the time I went to book, and my only choices were seats on the right side of the plane. I’m a person of nature (or OCD, whichever you prefer) and always book a window seat on the left side of the plane. I had no choice. I booked a window seat on the right side of the plane.
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Mar 28, 2024 | 
cuinsight.com | Nicolle Hood |Craig Page |Chary Krout |Laurie Maddalena
In the realm of youth financial education, there is a common trend for institutions to focus solely on teaching kids directly, whether through school programs or youth initiatives. However, the role of parents in shaping children’s financial literacy cannot be overstated. Credit unions, in particular, have a unique opportunity and responsibility to include parents in the financial education conversation and provide them with the necessary tools and resources.
