Paul Pilbeam

Nov 21, 2024 | mediacatmagazine.co.uk | Eaon Pritchard |Chris Jefford |Luca Della Dora |Paul Pilbeam

From an evolutionary perspective, the discomfort we feel when confronted with artificial humans — in ads, video games, or even robotics — stems from our evolved innate capacity to detect social and biological anomalies from just scraps of information. This phenomenon, often referred to as the ‘uncanny valley,’ describes the sense of unease we experience when something looks almost human — but not quite. This response likely evolved as a survival mechanism.

Jan 16, 2024 | mediacatmagazine.co.uk | Matt Rhodes |Paul Pilbeam

Media, marketing and technology company Brave Bison has appointed Al Ward as Head of Delivery and Operations for its Commerce division. As part of his remit, Ward will be responsible for four key areas: Project Delivery, Operations, Client Leadership, and Business Proposition and Growth. Al Ward said: ‘With its expertise in providing composable technology solutions and its deep-rooted partnerships with providers, Brave Bison Commerce is at the forefront of the industry.

Oct 4, 2023 | mediacatmagazine.co.uk | Natasha Randhawa |Paul Pilbeam |Amy Lane |Jon Williams

We humans are a bit obsessed with balance…For Aristotle, ultimate happiness demands maintaining the ‘Golden Mean’; that sunny sweet spot between excess and deficiency. In Buddhism, the ‘Middle Way’ separating self-satisfaction and self-denial leads to enlightenment. Our brains are hardwired towards symmetry. Today we catalogue our macros, carefully measure our screen time and crave the ideal work/life balance. In the context of our capricious, intractable world, the allure of equilibrium is clear.

Sep 27, 2023 | mediacatmagazine.co.uk | Joel Stein |Victoria Gerstman |Paul Pilbeam |Angie Gola-Ebue

Do we live in unbalanced times? Looking at the climate graphs, or at widening inequality, ‘equilibrium’ is hardly the first word that comes to mind. When I hear that word, I think about dynamic equilibrium in nature.

Sep 27, 2023 | mediacatmagazine.co.uk | Victoria Gerstman |Paul Pilbeam |Amy Lane |Jon Williams

It’s fitting that MediaCat Magazine’s September theme is Equilibrium. September’s mildness belies the true nature of the month as a period of transition, and a bellwether for things to come. There’s that familiar old ‘back to school’ feeling that accompanies cooler temperatures and shorter days (depending, of course, on the hemisphere). For Jewish people the world over September can also mean Rosh Hashanah and Yom Kippur, a period of deep reflection around the changing over to a new year.