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Nov 21, 2024 | 
mediacatmagazine.co.uk | Eaon Pritchard |Chris Jefford |Luca Della Dora |Paul Pilbeam
From an evolutionary perspective, the discomfort we feel when confronted with artificial humans — in ads, video games, or even robotics — stems from our evolved innate capacity to detect social and biological anomalies from just scraps of information. This phenomenon, often referred to as the ‘uncanny valley,’ describes the sense of unease we experience when something looks almost human — but not quite. This response likely evolved as a survival mechanism.
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Nov 11, 2024 | 
mediacatmagazine.co.uk | James Swift |Luca Della Dora
Mathieu Albrand is the associate director of global innovation at McCann Worldgroup, and according to him, it’s the best job in the world. Essentially, Albrand is paid to get to grips with new technologies and then tell colleagues and clients how they can use them to be more productive and creative. On 7 November, he was at Brand Week Istanbul to talk about how AI is going to affect the advertising and marketing industries.
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Jul 11, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Mike Chivers |Luca Della Dora
Last week, I attended day two of MAD//Fest at the Old Truman Brewery in London. With content spread across ten topic-themed stages, the festival’s speakers addressed everything from attention, creativity, and brand innovation to Artificial Intelligence, emerging tech, and the creator economy.
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Jan 4, 2024 | 
mediacatmagazine.co.uk | Nazli Selin Ozkan |Mike Chivers |Luca Della Dora
Muck Rack’s latest report, State of AI in PR, shows that use of generative AI tools among PR professionals has doubled throughout 2023. The report shows how PR professionals’ attitudes towards using generative AI tools have changed throughout 2023. Muck Rack carried out two surveys with over 1,000 PR professionals in March and November to measure the adoption of generative AI tools among PR professionals.
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Oct 18, 2023 | 
mediacatmagazine.co.uk | Joel Stein |Luca Della Dora |Becks Collins |Tony Mattson
Global organisation Oxfam is partnering with industry network group Creatives for Climate for the release of a new film titled Hold the Line. The film features first-hand experiences of human rights defenders on the frontlines of the climate crisis in South Africa, Colombia, and the United States, and details how the operations of large brands and corporations impact them.
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Aug 18, 2023 | 
mediacatmagazine.co.uk | Seoyoung Lee |Andrea Buzzi |Luca Della Dora |Nazli Selin Ozkan
Wavemaker today unveiled a collaboration with artificial intelligence artist, Kris Kashtanova, which explored using Generative AI to create new concepts, styles and aesthetics for its visualbrand identity. The media agency already uses the orange dot in its logo as a visual representation of the Wavemaker attitude of Positive Provocation; how the Wavemaker teams are always pushing for better ways to grow brands.
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May 4, 2023 | 
mediacatmagazine.co.uk | Sean Hamilton |Daniel Hardwick |Kate Knowles |Luca Della Dora
The number of articles about Artificial Intelligence (AI) is increasing rapidly, along with the complexity of its capabilitiesIn the first three months of 2023, there were 1,738 articles mentioning AI in the UK and Irish national press, a 119% increase from the previous year. While I doubt any of these pieces were entirely written by AI, it’s clear that AI has the potential to take over aspects of news production.
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May 2, 2023 | 
mediacatmagazine.co.uk | Emelina Nyqvist |Hannah Seckendorf |Luca Della Dora |Jonathan Brown
The global happiness index is going downThe uncertainty index is going up. A new word, permacrisis, has entered the dictionary, which literally means a constant state of suffering, with no end in sight. I don’t have to tell you that things are bad, everybody knows things are bad. However, unlike Howard Beale in the iconic movie Network (1976), I don’t want you to get mad, I want you to get inspired.
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Mar 21, 2023 | 
wearesocial.com | Luca Della Dora
Skip to content Alla fine dello scorso anno abbiamo lanciato il nostro report annuale che racconta i trend che pensiamo avranno un grande impatto nei prossimi mesi: “Think Forward 2023 – Fragmented Futures”. Questo report rappresenta per noi un momento molto importante, perché racconta i 5 trend chiave che ci aspettiamo possano plasmare i social media nei prossimi 12 mesi. Questi post analizza l’ultima tendenza trattata nel report: EXPANDING IDENTITIES.
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Mar 13, 2023 | 
mediacatmagazine.co.uk | Daniel Hardwick |Nazli Selin Ozkan |Kate Knowles |Luca Della Dora
You’ve probably heard of AI…You might know that in some doomsday scenarios it will eventually take over the world, enslaving humanity in the process. Before that though, it’s here to take over our beloved pop charts, and for that reason it must be stopped. Or must it? AI is becoming increasingly popular in music both as a tool to help musicians create tracks and as a performer in its own right.
