Articles

  • Sep 2, 2024 | mediacatmagazine.co.uk | Faris Yakob |Grace Gollasch |Matt Rhodes |Mike Piggott

    When I first moved to NYC in 2008 I encountered an oft-used term that I had previously heard colloquially. I was confused about how frequently it was coming up and asked a panel of cultural tastemakers I was moderating on my first week in town what it was all about. The editors of the key NYC newsletters of the time (Thrillist, Flavorpill, Gothamist) responded, as I now understand appropriately, by denying that they were hipsters.

  • Feb 15, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Matt Rhodes |Joe Dodd |Alex Diprose

    Given it is the season of marketers donating to celebrities via Super Bowl advertising, I want to talk about using faces as Distinctive Assets. Faces draw category buyer attention because we are social/tribal beings. In any new environment, our attention naturally goes to any faces present. Are they familiar or unfamiliar, friend or foe, do I need to deploy a ‘fight or flight’ response or can I relax?

  • Jan 25, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Duncan Bell |Matt Rhodes |Mike Chivers

    Generative AI is officially mainstream, with popular tools like ChatGPT and Stable Diffusion making creatives out of everyday consumers. For those within the creative industries, this shiny, fast-moving tech evokes both excitement and anxiety. Will our roles be replaced by AI? Or rather, could AI collaboration change the face of creative work for the better? Last May, VCCP launched AI creative agency, Faith.

  • Jan 23, 2024 | derbyshiretimes.co.uk | Matt Rhodes

    ​Chesterfield Ladies FC have confirmed that Mitch Wilson has resigned as first team manager of the club. Wilson took over as the Blues manager in May of this year following Mike Noon’s departure at the end of the 2022/23 season but has also been involved with the club in a coaching role since November 2020.

  • Jan 16, 2024 | mediacatmagazine.co.uk | Matt Rhodes |Paul Pilbeam

    Media, marketing and technology company Brave Bison has appointed Al Ward as Head of Delivery and Operations for its Commerce division. As part of his remit, Ward will be responsible for four key areas: Project Delivery, Operations, Client Leadership, and Business Proposition and Growth. Al Ward said: ‘With its expertise in providing composable technology solutions and its deep-rooted partnerships with providers, Brave Bison Commerce is at the forefront of the industry.

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