Articles

  • Sep 30, 2024 | mediacatmagazine.co.uk | Paul White |Mike Piggott |Jeremy Yates |Thom Walters

    Not so long ago, online avatars might have been considered a niche interest; the remit of ‘geeks’ (is that even a thing anymore?) and teenagers who should ‘get outside more’, but now, they’re everywhere. Apple has them. Facebook has them. Fortnite, Roblox and VRChat have them. And of course, there are Bitmoji on Snapchat. Like it or not, online avatars are now mainstream.

  • Jul 18, 2024 | mediacatmagazine.co.uk | Paul White |Grace Gollasch

    The first sip of coffee in the morning. Booking a well-deserved summer trip. Listening to the new album of your favourite artist. Brands deliver many joyful moments to consumers throughout the day, and as BAMM Global came to find, joy is the most powerful emotion in marketing. MediaCat Magazine’s Selin Ozkan sat down with BAMM’s Strategy Director, Anuja Gupta, to dive into the company’s new report on the power of joy. Sure. We do our cultural insight report every year.

  • Nov 2, 2023 | research-live.com | Paul White

    In a world where bad news seems to stack up daily, people are turning towards fandoms for solace, meaning and joy. These are places where people feel free to be themselves and pursue the things that make them feel good. Fandoms are nothing short of happiness factories. What is a fandom, exactly? Put simply, it’s a subculture of fans characterised by feelings of empathy and camaraderie with others who share a common interest.

  • Sep 14, 2023 | ourmidland.com | Paul White |Dave Clark

    This is a carousel. Use Next and Previous buttons to navigate Indecision stinks! So, why are we all afflicted with it? And we’re not just afflicted with indecision, we are all affected by our own, and other peoples, indecision every day of our life?

  • Jul 16, 2023 | manchestertimes.com | Paul White

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