Thom Walters

Sep 30, 2024 | mediacatmagazine.co.uk | Paul White |Mike Piggott |Jeremy Yates |Thom Walters

Not so long ago, online avatars might have been considered a niche interest; the remit of ‘geeks’ (is that even a thing anymore?) and teenagers who should ‘get outside more’, but now, they’re everywhere. Apple has them. Facebook has them. Fortnite, Roblox and VRChat have them. And of course, there are Bitmoji on Snapchat. Like it or not, online avatars are now mainstream.

Jan 24, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Kate Miller |Thom Walters |Simon Stokes

Currently, more than 55 million people live with dementia worldwide, and nearly 10 million new cases are added every year. According to WHO, Alzheimer’s disease is the most common form of dementia and makes up 60–70% of cases.

Sep 1, 2023 | mediacatmagazine.co.uk | Jennifer Kattar |Ross Negus |Jonathan Birch |Thom Walters

impact.com, the world’s leading partnership management platform, announced company’s growth in the second quarter fueled by global client growth and the launch of its new industry leading, fully integrated influencer marketing platform, reinforcing its position as the global standard platform to manage all types of partnerships.

Aug 8, 2023 | mediacatmagazine.co.uk | Paul Greenwood |Andrea Buzzi |Jennifer Kattar |Thom Walters

Gone are the days where ‘being an influencer’ was something that you could do in your spare timeIt’s now a career that one in four Gen Z’ers are considering. And it can be lucrative for those who get it right — a recent report showed that average influencer earnings per post have dramatically risen over the last few years. But it’s not the easy ride to fame that the uninformed masses might expect.

May 21, 2023 | mediacatmagazine.co.uk | Natasha Randhawa |Will Melzer |Cameron Day |Thom Walters

In today’s dynamic and digital marketplace, with constantly changing consumer behaviours and more competition than ever before, is longevity enough? In this interview, we sat down with Elaine Chum, Area Head of Digital and Omni Channel (Western Europe), British American Tobacco to discuss how heritage brands can strike the right balance between tradition and transformation. Hi Elaine, great to chat to you. In 2020 you made the move from 14 years at Philips to British American Tobacco (BAT).