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Oct 7, 2024 | 
mediacatmagazine.co.uk | Emily Fairhead-Keen |Anton Jerges |Gary Carruthers |Jeremy Yates
How can brands stand out and capture holiday spending, and encourage consumers to shop with them this year? We asked three marketers in our network where they think strategic advantage could lie. The festive season is a bun fight as brands scream for attention in their bid to entice shoppers to pick their brand over the competition leading up to Christmas.
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Sep 30, 2024 | 
mediacatmagazine.co.uk | Paul White |Mike Piggott |Jeremy Yates |Thom Walters
Not so long ago, online avatars might have been considered a niche interest; the remit of ‘geeks’ (is that even a thing anymore?) and teenagers who should ‘get outside more’, but now, they’re everywhere. Apple has them. Facebook has them. Fortnite, Roblox and VRChat have them. And of course, there are Bitmoji on Snapchat. Like it or not, online avatars are now mainstream.
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Aug 19, 2024 | 
mediacatmagazine.co.uk | Harry Kinnear |Jay Lee |Jeremy Yates |Matthias Weiskopf
Hong Kong and Singapore have long been at the forefront of luxury in Asia, engaging in a friendly rivalry to be recognised as Asia’s premier world city. Both cities have excelled in attracting global brands, wealthy consumers, and investment, each establishing a unique identity in the luxury market. As someone who called Hong Kong home for many years and is now home-based in Singapore, I am always eager to see both places flourish in the global context.
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Jul 22, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Grace Gollasch |Jeremy Yates |Al Mackie
Social media today feels less social, more media. Facebook, Instagram, Snap and Twitter were the virtual town square of the 2010s; an evergreen landscape where the influencer economy boomed, and brands could buy platform reach and relevance with ease. Now, Musk’s X circles the drain; mass layoffs across the tech industry and the rise of personalised algorithms, made popular by TikTok’s ‘For You’ page, signals a significant shift in ecommerce and online interactions.
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Jul 9, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Grace Gollasch |Jeremy Yates
‘How can organisations use influencers and social media to raise money for campaigns?’ Taryn Rosenkranz, CEO and Founder of New Blue Interactive, held a presentation answering this question at the Polaris Leadership Summit on 21 June. Before her session, she sat down with MediaCat Magazine’s Content & Social Editor, Svilena Keane, to discuss the most effective digital persuasion tactics and the biggest mistakes in digital campaigns. I’m Taryn Rosenkranz.
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Apr 16, 2024 | 
mediacatmagazine.co.uk | Nazli Selin Ozkan |Jeremy Yates |Victoria Livingstone
A recent report by FT Strategies, Financial Times’ media consultancy, delves into the news needs and preferences of younger generations, putting forward steps news media companies have to take in order to build a closer relationship with younger consumers. MediaCat Magazine talked to George Montagu, Senior Manager & Head of Insights at FT Strategies, about the report’s details and implications for the wider media industry. This interview has been edited for clarity.
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Mar 5, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Jeremy Yates |Al Mackie |Jonathan Birch
2023 was a whirlwind of influencer trends. We saw the rise of the ‘deinfluencing’ movement, a move away from ‘cookie-cutter perfection, and embraced the year of the ‘girlie,’ with noteworthy events such as the Barbie movie, the Taylor Swift Eras Tour, and the Women’s World Cup. To wrap up the year, McCann released the 2023 Influencer Trends Report, detailing how influencer culture evolved and adapted to changing tastes and expectations of audiences.
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Jan 25, 2024 | 
mediacatmagazine.co.uk | Amy Ramage |Grace Gollasch |Alex Hamilton |Jeremy Yates
However, arguably, people’s frustration with it isn’t down to its lack of capability. It’s that it’s being continuously pushed our way. This is particularly true in the marketing world; everyone is climbing over everyone else to get AI into every sentence, every brand campaign, and every product. And it’s not because it’s the best for each respective activity. Often, it’s for fear of appearing out of touch. The same happened with the likes of NFTs and Metaverse.
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Jan 3, 2024 | 
mediacatmagazine.co.uk | Mike Piggott |Emily Fairhead-Keen |Jeremy Yates |Sophie Gaskill
This ‘great brands‘ series is a new one we’re starting at the magazine for 2024. One where we ask contributors in our network to name three brands from a given country – past, present and future – and tell us what, in their view, made them great. Great British Brands, Great Irish Brands, Great Turkish Brands… and so on. To kick things off, here are mine. Mike Piggott, EditorHands up, who remembers Rover? I dimly recall that my dad had one when I was a kid.
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Nov 20, 2023 | 
mediacatmagazine.co.uk | Gary Carruthers |Jeremy Yates
The Brandtech Group is bringing together technology-driven e-commerce and retail media company Acorn-i, and global digital marketing business Jellyfish, to create Jellyfish Commerce. Creating an entity within Jellyfish, the integration will ‘combine content, commerce and community, fueled with AI technology.’Acorn-i, established in 2018 and later acquired by the Brandtech Group in 2022, was founded by Amazon alumni Claire Leon and Ross Caveille, with James Poll as CTO.
