
Sheila O’Leary
Articles
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Dec 5, 2023 |
dakcu.org | Sheila O’Leary
Spotting and addressing potential delinquencies before they happen fosters healthy members and increases trust in your credit union. Practical steps you can take now! by Sheila O’Leary, EnvisantYears of experience in collections services has shown me the importance of being proactive about member debt.
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Sep 28, 2023 |
cuinsight.com | Ann Petros |Alicia Disantis |Sydney Isabelle Mayer |Sheila O’Leary
Our country is on the precipice of a government shutdown. The ramifications are far-reaching – federal workers would be without pay for an unknowable period, some government services would halt, and more residual impacts would happen the longer the shutdown lasts. There have been 21 shutdowns in U.S. history, with the longest lasting 35 days. Thankfully, through all the other shutdowns, credit unions have remained safe, secure, and reliable.
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Sep 28, 2023 |
cuinsight.com | Alicia Disantis |Cameron Madill |Sydney Isabelle Mayer |Sheila O’Leary
Your credit union’s choice in stock photography may seem like a minor part of your overall marketing and design strategy, but it can have a massive impact on your organization. Over the course of 11 years in the credit union industry, I’ve seen bad stock photos ruin a perfectly good campaign, and even implode larger projects like rebrands or website launches. Stock photography is often an afterthought, a last-minute effort to fill the gap in a campaign before it goes live.
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Sep 27, 2023 |
cuinsight.com | Ross Cosner |Sydney Isabelle Mayer |Sheila O’Leary |Angela Prestil
Long gone is the “era of plenty” for marketing budgets, with volatility becoming the new status quo. According to chief marketing officers in the financial services industry, the marketing budget as a percentage of company revenue has dipped down to pandemic-era numbers, decreasing from 10.4% in 2022 to 7.5% in 2023. Marketing budgets in other industries held relatively steady by comparison, Gartner’s annual survey of CMOs shows.
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Sep 27, 2023 |
cuinsight.com | Ann Petros |Sydney Isabelle Mayer |Sheila O’Leary |Angela Prestil
Join Charlotte Nemec, President and CEO of Canopy Credit Union in Spokane, Washington, and recent winner of NAFCU’s CEO of the Year award, for a discussion about women in leadership. Learn about some of the challenges Nemec has encountered and how she’s found inspiration and balance in her leadership journey. Key takeawaysHear about Nemec’s experience and leadership trajectory in the credit union industry.
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