Simon Collister

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Articles

AI is already helping marketers do more, by augmenting (not replacing) them

Feb 14, 2024 | flipboard.com | Simon Collister

We asked ChatGPT to write a Valentine's Day message from Kanye West to his wife and it was unhinged"I love you like Kanye loves Kanye." Given it's Valentine's Day, we thought there's no better way to celebrate than to see how ChatGPT might write a …
Is the Government Talking us Out of a Prosperous Future?

Jan 24, 2024 | gef.im | Simon Collister

The Financial Times published some fascinating research recently which shows how the changes that catalysed the explosion of industry, innovation, scientific and human progress were cultural, not economic. Economists from the Institute of Labor Economics in Germany analysed 173,031 books published between 1500 and 1900.
Brand balance: think fifty shades of grey

Sep 11, 2023 | mediacatmagazine.co.uk | Giles Lury |Jason Snyder |Natasha Randhawa |Simon Collister

Balance is tricky thing to maintain, just ask any tightrope walker, 18-month-old toddler, anyone learning to ride a bike, all BBC journalists and most politiciansIt can be hard to sell too — we’ve all heard that ‘brand X has half the fat but all the flavour‘ but few or any of us believe the claim. We live in a world where we have been schooled in binary thinking — it’s right or wrong, left or right, black or white.
Index launch to shake up how Gen Z research is conducted

Jul 17, 2023 | mediacatmagazine.co.uk | Andrea Buzzi |Simon Collister |Jay Richards |Louise Leitsch

A new Index officially launching this week from Imagen Insights will enable thousands of young people aged 16-28 to provide opinions, insights and feedback to brands while getting paid every time. This latest innovation will enable brands to access long-form insights from Imagen’s global communities every day by searching for keywords and topics.
What's the right (and wrong) kind of empathy in marketing?

Feb 27, 2023 | mediacatmagazine.co.uk | Chris West |Alistair Vince |Jonathan Birch |Simon Collister

Brand values and brand books are beautiful thingsLife only gets difficult when real people turn up for work. Check out British Gas’ list of values. The first is Care. And we’ve seen how that’s going. Instead of focusing on communicating idealistic values, isn’t it time for marketing to start signalling empathy with the customer? Marketing has tried it before.