Louise Leitsch

Sep 11, 2024 | mediacatmagazine.co.uk | Lottë Jones |Svilena Keane |Jon Crane |Louise Leitsch

What do young people want from brands? The million pound question on the minds of all marketers is how to engage younger audiences in a time of media fragmentation. Brand communication has had to adapt quickly to the digital-first age, and traditional advertising strategies have made way for emerging channels like influencer marketing.

Jul 30, 2024 | mediacatmagazine.co.uk | Svilena Keane |Jay Richards |Louise Leitsch |Jerome Hiquet

With Gen Z being on the minds of all marketers today and MediaCat Magazine exploring how organisations are doing things differently, we reached out to Jay Richards (Co-Founder and CEO of the Gen Z market research platform Imagen Insights) to find out how brands can better attract them. Speaking to MediaCat’s Content & Social Media Editor, Svilena Keane, Jay revealed the most common misconceptions about Gen Z, his predictions about Gen Alpha, and why brands shouldn’t take themselves too seriously.

Jun 12, 2024 | mediacatmagazine.co.uk | Lottë Jones |Louise Leitsch |Jerome Hiquet

With less than a month to go, the election battle is heating up fast. And this year, traditional campaigning is taking a backseat. The focus is on the political parties’ performance online, and their ability to connect with Gen Z. The battle for these votes will be fought on social platforms, and that’s an arena political parties are only just starting to explore.

Mar 6, 2024 | mediacatmagazine.co.uk | Emily McDonnell |Louise Millar |Jon Crane |Louise Leitsch

For those of us who remember the origins of blogging, the recent resurgence of the format has a touch of nostalgia about it. But for Gen Z, the discovery of long-form written content is proving to be a resounding hit. Whether it’s blogs and newsletters or even vlogs, I’ve seen a tangible step change in the popularity of content that offers a deeper snapshot into the world of its creator.

Feb 15, 2024 | mediacatmagazine.co.uk | Alex Diprose |Louise Leitsch |Jerome Hiquet

This might sound like quite the cynical question to pose, but it’s still worth asking when it comes to the marketing industry. Particularly given the inept and inauthentic way many brands seem to approach this issue that many people face. We decided to ask some smart people how they think brands should be approaching this sort of thing. The short answer is no. Successful brands have always had the ability to understand what makes people tick.