Simran Sabherwal
Associate Editor at Exchange4media
Trying to figure out life one day at a time
Articles
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Sep 5, 2024 |
uat.site.pitchonnet.com | Simran Sabherwal
"Walk. Walk. Walk. Walk with Walkaroo” is the latest campaign, with actor Varun Dhawan, by footwear brand Walkaroo (pronounced Walk Karo)Rajesh Kurian, Marketing Director, Walkaroo International, says: “Varun Dhawan represents the Young India. We are coming out with a new category of products, especially with EVA (ethylene-vinyl acetate, a lightweight, flexible, and shock-absorbing plastic used in shoe soles and midsoles).
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Jun 4, 2024 |
pitchonnet.com | Simran Sabherwal
Tecno Mobile India’s journey started, in 2017, in three markets – Punjab, Rajasthan, and Gujarat – in a cluttered market. The initial months in the pilot markets, understanding the consumer, the channel and pain-points in the different segments, these learnings were then applied as the brand scaled up to become a pan-India brand. Arijeet Talapatra, CEO, Tecno Mobile India says, “We are a global company but we understand the local aspiration, the local needs of the consumer.
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Jun 2, 2024 |
pitchonnet.com | Simran Sabherwal
Ageas Federal Life Insurance recently launched its recent campaign, ‘Cradle to Crease’ with cricketing maestro, Sachin Tendulkar. The campaign highlights the significance of early financial planning for parents against the background of Tendulkar’s journey from childhood to his debut and cricketing journey. To highlight the life journey, the campaign has used technology to showcase the progression of Tendulkar’s journey.
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May 29, 2024 |
pitchonnet.com | Simran Sabherwal
perm_identityPersonalised advertising and content, advertising and content measurement, audience research and services developmentdevicesStore and/or access information on a deviceYou can choose how your personal data is used.
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Apr 18, 2024 |
exchange4media.com | Aditi Gupta |Simran Sabherwal
This is the first time thatDaburhas become a sponsor for the Indian Premier League (IPL) on television, said Rajiv Dubey, Head of Media,Dabur, while asserting that such pan-India sports events fetch mass audiences for a brand and a new set of consumers but it comes at a huge cost. Below are the excerpts from the interaction: How is this season of IPL going for a brand likeDabur, which is of such a significant stature? It's going very well.
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