Aurelie L'Hostis

1 week ago | forrester.com | Aurelie L'Hostis

GUI, Chat, Voice, XR, Oh My!With the proliferation of social media platforms, smart devices, and conversational interfaces, the ways Europeans interact with brands have expanded. Customer touchpoints now span websites, mobile apps, chatbots, email, voice assistants, and even wearable tech — each presenting a unique opportunity to acquire, engage, and serve.

1 month ago | forrester.com | Aurelie L'Hostis

Buying a car is a major and often stressful purchase. To improve this experience, Capital One introduced Chat Concierge, an AI agent designed to simplify car buying. Unlike typical chatbots, this conversational agent uses multiple specialized AI agents to understand prompts, create and validate action plans, and execute tasks based on buyer preferences. Chat Concierge was built to be able to compare vehicles, estimate trade-in values, and schedule test drives in one conversation.

2 months ago | forrester.com | Aurelie L'Hostis

We are on the brink of a digital revolution in consumer experiences. A convergence of multiple forces is compelling organizations to innovate in this area:Consumers connect digitally, accessing products and services through a range of devices, channels, and platforms. And they now expect seamless service at their moments of need, often seeking curated and personalized experiences to achieve their goals.

Feb 28, 2025 | forrester.com | Oliwia Berdak |Peter Wannemacher |Aurelie L'Hostis

FinovateEurope took place in London again this week and I was lucky enough to attend. This year marked my 12th Finovate anniversary, making me something of a veteran (or a diehard fan!). Over the years, I’ve witnessed the hype, the growing up, and the reckoning in the sector. While fintech won’t result in full market upheaval, it was exciting to see more energy return to the event this year. Perhaps unsurprisingly, this was mostly thanks to AI.

Jan 24, 2025 | forrester.com | Michael O'Grady |Martha Bennett |Aurelie L'Hostis

In 2025 the United States holds a pivotal role in the global economy, commanding 40% of tech spend, 37% of the digital economy, and 26% of global GDP. Despite the economic policy uncertainty of the new administration, several factors stand out as likely influencers of future US economic growth:Increased spending through tariffs and tax-cuts.