Aurelie L'Hostis

London

Principal Analyst at Forrester Research

Principal Analyst @Forrester | covering digital strategy, sustainability, fintech and digital transformation in financial services

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Articles

How Emerging Tech Will Transform Digital Banking Experiences

1 week ago | forrester.com | Aurelie L'Hostis

Buying a car is a major and often stressful purchase. To improve this experience, Capital One introduced Chat Concierge, an AI agent designed to simplify car buying. Unlike typical chatbots, this conversational agent uses multiple specialized AI agents to understand prompts, create and validate action plans, and execute tasks based on buyer preferences. Chat Concierge was built to be able to compare vehicles, estimate trade-in values, and schedule test drives in one conversation.
The Future Of Digital Experiences: A Human-Centered, Empowering Journey

3 weeks ago | forrester.com | Aurelie L'Hostis

We are on the brink of a digital revolution in consumer experiences. A convergence of multiple forces is compelling organizations to innovate in this area:Consumers connect digitally, accessing products and services through a range of devices, channels, and platforms. And they now expect seamless service at their moments of need, often seeking curated and personalized experiences to achieve their goals.
FinovateEurope 2025: AI Agents Dominate

2 months ago | forrester.com | Oliwia Berdak |Peter Wannemacher |Aurelie L'Hostis

FinovateEurope took place in London again this week and I was lucky enough to attend. This year marked my 12th Finovate anniversary, making me something of a veteran (or a diehard fan!). Over the years, I’ve witnessed the hype, the growing up, and the reckoning in the sector. While fintech won’t result in full market upheaval, it was exciting to see more energy return to the event this year. Perhaps unsurprisingly, this was mostly thanks to AI.
Navigating Economic Waters: The New US Administration's Spending Scenarios And Global Impact

Jan 24, 2025 | forrester.com | Michael O'Grady |Martha Bennett |Aurelie L'Hostis

In 2025 the United States holds a pivotal role in the global economy, commanding 40% of tech spend, 37% of the digital economy, and 26% of global GDP. Despite the economic policy uncertainty of the new administration, several factors stand out as likely influencers of future US economic growth:Increased spending through tariffs and tax-cuts.
New Contract, Who Dis? Why B2B Personalization Drops Off After The Sale, And How To Fix It

Jan 21, 2025 | forrester.com | Amy Bills |Aurelie L'Hostis |Stephanie Liu

B2B companies are delivering personalized experiences to buyers who are deciding whether to make a purchase. But what happens when those buyers sign a contract and finally become customers? You’d think those companies would personalize postsale customer engagement in equal, if not greater, measure. After all, 61% of B2B revenue comes from existing customers through renewals and expansion. And certainly, customers expect personalized experiences. You’d think.
Order Management Systems And A Story Of Augmented Evolution

Jan 21, 2025 | forrester.com | Emily Pfeiffer |Aurelie L'Hostis |Sohm Gough

Digital leaders know that order management systems (OMSes) are true workhorses at the heart of the commerce tech ecosystem, providing inventory, order, logistic, and operational tools. But the current OMS market shakes off all the basics. It is a story of evolution — on the part of both the vendors and the users of these systems. Our latest Forrester Wave™ evaluation of the market uncovered this new evolutionary tale.
The Unifying Power Of Rebranding: HCLTech’s Strategic Transformation

Jan 16, 2025 | forrester.com | Karen Tran |Diego Giudice |Aurelie L'Hostis

HCLTech was recognized as Forrester’s 2024 Program of the Year Winner for Marketing Executives, thanks to the impressive results from their comprehensive rebrand and digital transformation. Rebrands are expensive, time consuming, and not without risk. However, when done right, a company can see substantial results. For HCLTech, the rebrand unified the company, created cohesive messaging, enabled clear buyer journeys, and ignited an even stronger sense of pride among its over 200,000 employees.
A Quick And Dirty Guide To Cryptocurrencies, Stablecoins, And CBDCs

Jan 16, 2025 | forrester.com | Martha Bennett |Aurelie L'Hostis |David Hoffman

In the EU, the Markets in Crypto-Assets (MiCA) Regulation fully came into force on December 30, 2024; it covers cryptoasset issuance and services not covered by existing financial services and products regulation, and it includes stablecoins. While this legislation provides the regulatory clarity for which the industry has often asked, many industry players criticize it for being too onerous.
Announcing The Modern Application Development Services Wave, Q1 2025

Jan 15, 2025 | forrester.com | Diego Giudice |Aurelie L'Hostis |Sohm Gough

MAD Services Deliver Cool New Products Whilst Transforming Your Development CapabilitiesModern Application Development (MAD) services represent the next wave in custom application development services.
2025: The Digital Banking Landscape Is Poised For Another Transformative Year

Jan 14, 2025 | forrester.com | Aurelie L'Hostis |Sohm Gough |Sucharita Kodali

In today’s rapidly changing financial landscape, providing an excellent digital experience is essential to winning on CX and gaining a competitive edge. As we step into 2025, digital technologies will continue to shape and transform banking experiences.