Sophie Tolhurst
Senior Writer at Design Week
Writer and Editor at Freelance
Design writer and editor / ✍️ in @design_week @disegno @ft @frieze @fxdesignmag / @RCA_writing ‘18 / previously a womenswear designer
Articles
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Nov 28, 2024 |
dezeen.com | Sophie Tolhurst
After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand. It won't have escaped your notice that last week Jaguar, the Tata Motors-owned British car brand, launched a new identity and campaign video ahead of revealing a concept electric vehicle (EV) at the upcoming Miami art week. The reaction online has been fierce, to say the least.
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Nov 28, 2024 |
dezeen.com | Sophie Tolhurst
Sophie Tolhurst is a Sheffield-based design writer and former fashion designer. She was previously a senior writer at Design Week and deputy editor at FX Magazine. Her writing has also appeared in Creative Review, Disegno, the Financial Times, and Frieze.
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Nov 14, 2024 |
atmos.earth | Sophie Tolhurst
11.14.2024 To fight the climate and biodiversity crisis, cultural organizations are looking to recruit nonhuman voices to governance. Can this finally drive necessary systemic change?
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Aug 14, 2024 |
marketingweek.com | Grace Gollasch |Molly Innes |Sophie Tolhurst |Ben Davis
‘Engineered serendipity’: One marketer on the importance of early skills and relationships From eBay’s internet boom to short stints at Asos and The Guardian, Cian Weeresinghe understands the value of trying new things and meeting new people. Skills learned and relationships made early in life can have a profound impact on one’s career, even 25 years on.
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Aug 14, 2024 |
marketingweek.com | Niamh Carroll |Molly Innes |Sophie Tolhurst |Ben Davis
To cut through with consumers, brands need consistency. Consumers will not remember every ad they see so there is little benefit in continually ripping up and starting again. Rather than provide ‘freshness’ or excitement for consumers, multiple messages from a brand may simply dilute the impact. Puma’s global brand and marketing director Richard Teyssier believes that “fewer, bigger, better” is the way for brands to achieve success.
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One from last week for @CreativeReview looking at community-based sports initiatives using design to create inclusive, welcoming spaces often lacking in sport. Thanks to Queer Running Club, @discodickins All In Racing, @BlackUnityRide @swimdemcrew for their time and insight 💚
As the 2024 Paris Olympics approaches, diversity and inclusion remains an issue for elite sport. But at the community level, clubs are taking matters into their own hands, using branding and kit design to remake sport in their own image https://t.co/vTMs31p3I7 https://t.co/bUJ4lmxpn2
RT @pih_darren: Fantastic feature about the Harewood Biennial’ by @SophieYTolhurst in today’s @FT Thanks to the artists for adding their vo…
RT @frasermatthew: Paris has tripled parking rates for SUVs. Parking 6 hours will costs 225 euros instead of the current 75 euros. The new…
