Taylor Soper

1 week ago | geekwire.com | Taylor Soper |Todd Bishop

Banzai International’s $53.2 million acquisition of Portland’s Act-On Software unraveled after the Seattle-area company’s funding fell through, a regulatory filing shows. The two Pacific Northwest marketing tech companies announced the acquisition in January. In an SEC filing, Banzai blamed “current market conditions” for its inability to complete the deal, while saying it had “worked diligently” to meet all closing conditions of the merger agreement.

2 weeks ago | realestatenews.com | Taylor Soper

This story originally appeared on GeekWire, which covers technology and business, including the real estate industry. Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in Seattle, according to Rich Barton, the company's co-founder who joined the Tim Ferriss Show on a recent podcast. Barton previously co-founded Expedia, which spent heavily on marketing to drum up interest in the travel company's brand.

2 weeks ago | geekwire.com | Taylor Soper

Privacy Dynamics had signs of startup success. Revenue approached $1 million, happy customers ran billions of records through its platform, and investors put $13 million behind the business. But the Seattle startup, which helped customers reduce data privacy risks, made the difficult decision to shut down earlier this year. Founded in 2018, Privacy Dynamics built a data anonymization tool to help companies meet regulatory compliance standards such as GDPR and CPRA.

3 weeks ago | geekwire.com | Taylor Soper

Here’s a marketing tip for companies on a tight budget: be provocative. That’s the strategy Zillow used in its early days in Seattle, according to Rich Barton, the company’s co-founder who joined the Tim Ferriss Show on a recent podcast. Barton previously co-founded Expedia, which spent heavily on marketing to drum up interest in the travel company’s brand. But early Zillow investor Bill Gurley challenged the burgeoning Seattle startup to imagine if it didn’t have any marketing budget.

3 weeks ago | geekwire.com | Taylor Soper

We’re back with another quick spotlight on some up-and-coming Seattle-area tech startups. Our latest cohort spans space, security, marketing, and productivity. Read on to learn more about the startups and their founders, and check out past startup radar spotlights here. Email us at [email protected] to flag other companies and startup news. AirloomFounded: 2024The business: Video operations platform for enterprise.