Tina Markowitz

2 months ago | hotelnewsresource.com | Veronika Mercier |Johannes Vocke |Steven Chrappa |Tina Markowitz

The Complete Guide to Hotel Operations - Image Credit EHL Hospitality Business School    Hotels are multifaceted businesses, with many teams working together to drive success. Consequently, hotel operations management is a complex field requiring detailed business knowledge and human-centric leadership skills. Hotel operations involve every department from the front desk and housekeeping to facilities maintenance, marketing and HR.

Jul 4, 2024 | hospitalitynet.org | Simone Puorto |Tina Markowitz

At HITEC 2024, Simone Puorto sat down with Tina Markowitz, Vice President of Global Strategy at Cendyn. They discussed the company’s comprehensive approach to hospitality technology, the impact of recent acquisitions, and the evolving role of data and AI in the industry. This interview is part of our HITEC 2024 series, offering insights from leading voices in hospitality tech.

Mar 5, 2024 | accomnews.com.au | Tina Markowitz

Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. A CRM-augmented marketing strategy offers three powerful benefits. First, you’ll earn more repeat bookings from your best guests. Second, you’ll optimise spend across channels by putting your ads in front of the highest intent audiences. Finally, you’ll remain top-of-mind among those that may be traveling soon.

Feb 29, 2024 | hotel-online.com | Tina Markowitz

By Tina MarkowitzReturn on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success. While ROAS does provide a valuable snapshot of how efficiently resources are being used, it doesn't necessarily indicate the effectiveness of a campaign.

Feb 27, 2024 | hospitalitynet.org | Tina Markowitz

Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success. While ROAS does provide a valuable snapshot of how efficiently resources are being used, it doesn’t necessarily indicate the effectiveness of a campaign.