Girls United

1 week ago | girlsunited.essence.com | Danielle Wright

Let’s face it: “So, what do you do?” is overplayed and underwhelming—especially in a space like GU’s Creator’s House, where there’s real opportunity to build lasting creative community. Whether you’re a fellow creator, a fan of someone’s work, or just looking to connect more meaningfully, asking the right questions can lead to deeper conversations (and maybe even future collabs). Here’s how to skip the awkwardness and get into what actually matters:1.

1 week ago | girlsunited.essence.com | Brianna Robles

Content creation has seen a major rise on platforms like Instagram, TikTok, and YouTube over the past five years. And as festival and event season continues, more businesses are tapping into the power of Gen Z and millennial creatives who can deliver clean, crisp content that truly connects with their audience. For those looking to break into event coverage for brands, the approach is often very different from simply creating for your own personal page.

1 week ago | girlsunited.essence.com | Danielle Wright

Creator’s House is where culture shapers, niche digital voices, and standout storytellers all come together under one roof—but let’s be honest: for introverts, events like this can feel a little overwhelming. The pressure to network, perform, and “work the room” can make even the most social person want to retreat to a corner and scroll. Here’s the good news: you don’t have to be loud, extroverted, or overly talkative to leave this space with powerful, genuine connections.

1 week ago | girlsunited.essence.com | Danielle Wright

Frankie Bleu is a force. The Houston-based creative and viral internet star has captivated the digital world with their unapologetic flair, signature catchphrases, and ability to merge fashion, humor, and authenticity into every frame. Whether they’re giving us a viral “hell yeah” moment or serving a rich look with their fashion line Rich Etiquette, Frankie is always going to show up as themselves—loud, stylish, and refreshingly real.

2 weeks ago | girlsunited.essence.com | Fallon Brannon

Collage of icons of activism and social issues The “America First” U.K. Trade Deal On May 8, the White House announced its first trade deal with the United Kingdom under the “America First” Policy.