StartupNation

Since its inception in 2002, StartupNation has been a valuable resource for countless individuals seeking guidance, motivation, and networking opportunities to launch, develop, and manage their own startups. Established by dedicated entrepreneurs Jeff and Rich Sloan, this multimedia organization is based in Birmingham, Michigan. As lifelong entrepreneurs themselves, the Sloan brothers are committed to empowering others on their journeys to success. They co-host the StartupNation Radio Show and have written the well-regarded book, “StartupNation: Open for Business.” The content produced by StartupNation is specifically designed by entrepreneurs, for entrepreneurs, providing essential insights for personal and professional growth. It features practical, hands-on advice from industry experts, thought leaders, and seasoned business professionals.

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Articles

Can You Build a Business with $100 or Less? Yes ... and Here’s How

2 weeks ago | startupnation.com | Adam Young

In 2023, Jackson Greathouse Fall asked ChatGPT-4 to turn $100 into “as much money as possible” ASAP, “without doing anything illegal.”Following AI’s advice, he launched an eco-friendly brand, Green Gadget Guru, in just a week. Yet, despite all the buzz and frenzy around it, the business failed. So, does that mean you don’t have the slightest chance to bootstrap a business with little money and keep it afloat (ideally, thriving)?
Building Business Credit: Your Roadmap to Financing Success

3 weeks ago | startupnation.com | Gerri Detweiler

Many small business owners don’t know that business credit exists—or if they do know about it, they don’t understand why it matters. Overlooking it can mean losing out on valuable opportunities for financing, contracts, and business growth. For National Small Business Week, Nav and Startup Nation hosted a webinar for business owners where I laid out a roadmap for building and leveraging business credit. Here are key takeaways from that event.
Highlight Your Startup’s Unique Value Proposition in a Pitch Deck

1 month ago | startupnation.com | Brett Farmiloe

Unlock the full potential of your startup’s pitch with this straightforward guide that distills expert advice on articulating a unique value proposition. Discover strategies to stand out in the competitive startup landscape and learn how to effectively communicate the unique benefits of your product or service. This article provides actionable insights to refine your pitch deck, ensuring it resonates with investors and paves the way for your startup’s success.
18 Unique Cybersecurity Solutions Tailored for Startup Needs

2 months ago | startupnation.com | Brett Farmiloe |byBrett Farmiloe

Startups face unique cybersecurity challenges, requiring solutions that are both effective and scalable. This article highlights expert-recommended strategies designed to protect digital assets while keeping pace with rapid growth. From innovative technologies to practical defenses, these approaches help startups build a strong security foundation in an ever-evolving digital landscape.
11 Tools to Help Any Startup Track and Achieve Its Goals

2 months ago | startupnation.com | Hazel Raoult |byHazel Raoult

For startups, selecting the right tools in the tech stack is important not only for boosting performance but also for achieving crucial business goals. While you can cover the basics by investing in a payroll management tool or a user-friendly communication solution, implementing a powerful tool to map your daily tasks with your company goals and objectives will help you stay on top of your game.
16 Key Lessons from Choosing Equity Financing for Startups

2 months ago | startupnation.com | Brett Farmiloe

Navigating the complex landscape of equity financing for startups requires not just knowledge, but also wisdom. Who better to provide that wisdom than those who’ve successfully walked the path? This article distills pivotal lessons from industry experts, providing a roadmap through the intricacies of ownership, investment alignment and strategic partnerships. Armed with expert insights, entrepreneurs can make informed decisions to steer their ventures towards sustainable growth.
After-Sales Marketing: Key Strategies to Develop Strong Customer Loyalty

2 months ago | startupnation.com | Sam O’Brien |bySam O’Brien

Think for a moment about how much time and energy you put into attracting new customers, then compare it to the resources spent on the customers you already have. If you notice a pretty severe bias in favor of the former, you’re not alone. It’s pretty common for marketing efforts to be unevenly weighted toward securing new sales, leaving the valuable opportunities for nurturing existing customer relationships somewhat neglected.
19 SaaS Solutions that Help Startups Cut Costs

Mar 9, 2025 | startupnation.com | Brett Farmiloe |byBrett Farmiloe

Discover the game-changing SaaS solutions that are revolutionizing the way startups operate and cut costs. This article delves into real-world examples, showcasing the transformative impact of these tools, with expert insights highlighting their strategic advantages. Learn how embracing these technologies can lead to significant savings and streamlined processes for your business.
19 Insider Insights On Preparing a Winning SBA Loan Proposal

Mar 3, 2025 | startupnation.com | Brett Farmiloe |byBrett Farmiloe

Navigating the complex process of securing a Small Business Administration (SBA) loan requires more than just a well-written proposal; it demands insider knowledge and strategic insight. This article distills expert advice into actionable steps for crafting a winning SBA loan proposal, emphasizing the importance of clarity, financial transparency, and realistic projections.
Founder Insights: Pocket FM CEO Reveals Winning Strategies

Feb 25, 2025 | startupnation.com | JT Ripton |byJT Ripton

The truth of starting a business is that it’s hard. Reports show that over two-thirds of startups never deliver a positive return to their investors, and other studies have found that around 70% of startups fail in years two through five. Of course, entrepreneurs would like to think they can avoid ending up as part of this statistic, but doing so requires a strong vision, an even stronger value proposition, and a commitment to doing your best every time.