The Gist Sports

The GIST is a sports media brand focused on fans that is challenging the traditional male-centric sports landscape. We are changing how sports are discussed by ensuring that both women's and men's sports receive equal attention. Whether you engage with our newsletter, listen to our podcast, or follow our social media updates, you’ll find our enjoyable and easy-to-understand content designed for every kind of sports enthusiast.

Women

English

Newsletter (Digital), Online/Digital

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Articles

NY investment firm Blue Owl expands winning US Open strategy to all four Grand Slams | The GIST

Jan 13, 2025 | thegistsports.com

Yesterday, NYC–based investment firm Blue Owl Capital built on its unique US Open advertising strategy with a marquee tennis sponsorship spanning all four Grand Slams. The company will focus on partnering with lower-ranked challengers to optimize its bets for outsized ROI, while also leveling the endorsement playing field court.
Florida State football’s existential crisis | The GIST

Sep 4, 2024 | thegistsports.com

Time for a long, hard look in the mirror.
Bumble partners with WNBA for multiyear sponsorship | The GIST

Jul 22, 2024 | thegistsports.com

Women-first dating app Bumble is firmly embracing its sporty era. After past collabs in the e-sports and NIL spaces, the app announced a multiyear partnership with the WNBA last Wednesday The move followed a Bumble survey that helped it realize its users are all about love and basketball.
Guide to Fantasy Hockey

Mar 29, 2024 | thegistsports.com | Alexis Allison

Just Google the word “fantasy” and it’ll land you right in the thick of podcasts, YouTube videos, articles and draft predictions for the four major sports leagues (that’s the NHL, MLB, NBA and NFL). This fantasy stuff is a BFD! In fact, we also have a guide to fantasy football and a guide to fantasy basketball you can check out. But back to hockey…Fantasy hockey is one part real, one part fake and 100% a whole lot of fun.
University of Oregon female athletes file class action sex discrimination lawsuit against their school | The GIST

Dec 4, 2023 | thegistsports.com

The plaintiffs are claiming the university’s distribution of NIL resources between male and female athletes is unequal, and a potential Title IX violation.