The Gist Sports
The GIST is a sports media brand focused on fans that is challenging the traditional male-centric sports landscape. We are changing how sports are discussed by ensuring that both women's and men's sports receive equal attention. Whether you engage with our newsletter, listen to our podcast, or follow our social media updates, you’ll find our enjoyable and easy-to-understand content designed for every kind of sports enthusiast.
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United States
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Articles
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Jan 13, 2025 |
thegistsports.com
Yesterday, NYC–based investment firm Blue Owl Capital built on its unique US Open advertising strategy with a marquee tennis sponsorship spanning all four Grand Slams. The company will focus on partnering with lower-ranked challengers to optimize its bets for outsized ROI, while also leveling the endorsement playing field court.
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Nov 15, 2024 |
thegistsports.com
On Wednesday, the men’s Premier Lacrosse League (PLL) launched the Women’s Lacrosse League (WLL), a new pro women’s league set to take the field in February 2025. PLL communications manager Grace Hamilton chatted with The GIST yesterday to shed light on the league’s decision to go pro on the women’s side.
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Nov 1, 2024 |
thegistsports.com
Women keep stepping up to the plate in the baseball world, and it’s not just in MLB front offices. On Tuesday, the Women’s Pro Baseball League (WPBL) announced its launch as the only professional women’s baseball league in the U.S.
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Sep 4, 2024 |
thegistsports.com
Time for a long, hard look in the mirror.
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Jul 22, 2024 |
thegistsports.com
Women-first dating app Bumble is firmly embracing its sporty era. After past collabs in the e-sports and NIL spaces, the app announced a multiyear partnership with the WNBA last Wednesday The move followed a Bumble survey that helped it realize its users are all about love and basketball.
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