The Gist Sports

The GIST is a sports media brand focused on fans that is challenging the traditional male-centric sports landscape. We are changing how sports are discussed by ensuring that both women's and men's sports receive equal attention. Whether you engage with our newsletter, listen to our podcast, or follow our social media updates, you’ll find our enjoyable and easy-to-understand content designed for every kind of sports enthusiast.

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NWSL teams up with Overtime to reach next generation of soccer fans | The GIST

Feb 19, 2025 | thegistsports.com

The NWSL kicked off an expansive content partnership with youth sports media brand Overtime yesterday, marking the Gen Z–driven company’s first deal with a pro women’s league. By partnering with the popular social media brand, the NWSL will be able to meet younger soccer fans where they are and cultivate new fandom within the next generation.
NY investment firm Blue Owl expands winning US Open strategy to all four Grand Slams | The GIST

Jan 13, 2025 | thegistsports.com

Yesterday, NYC–based investment firm Blue Owl Capital built on its unique US Open advertising strategy with a marquee tennis sponsorship spanning all four Grand Slams. The company will focus on partnering with lower-ranked challengers to optimize its bets for outsized ROI, while also leveling the endorsement playing field court.
Women’s Lacrosse League launches amid sport’s continued growth | The GIST

Nov 15, 2024 | thegistsports.com

On Wednesday, the men’s Premier Lacrosse League (PLL) launched the Women’s Lacrosse League (WLL), a new pro women’s league set to take the field in February 2025. PLL communications manager Grace Hamilton chatted with The GIST yesterday to shed light on the league’s decision to go pro on the women’s side.
Baseball trailblazer Justine Siegal announces launch of pro women’s baseball league | The GIST

Nov 1, 2024 | thegistsports.com

Women keep stepping up to the plate in the baseball world, and it’s not just in MLB front offices. On Tuesday, the Women’s Pro Baseball League (WPBL) announced its launch as the only professional women’s baseball league in the U.S.
Florida State football’s existential crisis | The GIST

Sep 4, 2024 | thegistsports.com

Time for a long, hard look in the mirror.
Bumble partners with WNBA for multiyear sponsorship | The GIST

Jul 22, 2024 | thegistsports.com

Women-first dating app Bumble is firmly embracing its sporty era. After past collabs in the e-sports and NIL spaces, the app announced a multiyear partnership with the WNBA last Wednesday The move followed a Bumble survey that helped it realize its users are all about love and basketball.
Unrivaled offers the highest salary in women’s sports history | The GIST

May 31, 2024 | thegistsports.com

Unrivaled — the 3x3 pro women’s hoops league launched by WNBA stars Breanna Stewart and Napheesa Collier — rolled out some game-changing announcements yesterday. The league confirmed an oversubscribed seed round of all-star investors, which enables Unrivaled to offer a six-figure salary that will be the highest in pro women’s sports league history.
WTA and PIF announce multiyear partnership | The GIST

May 22, 2024 | thegistsports.com

Much to the chagrin of at least two tennis legends, the Women’s Tennis Association (WTA) and Saudi Arabian Public Investment Fund (PIF) entered a multiyear partnership on Monday. The eyebrow-raising but not unexpected alliance comes on the heels of last month’s announcement that the WTA Finals will be hosted in Riyadh through 2026.
Guide to Fantasy Hockey

Mar 29, 2024 | thegistsports.com | Alexis Allison

Just Google the word “fantasy” and it’ll land you right in the thick of podcasts, YouTube videos, articles and draft predictions for the four major sports leagues (that’s the NHL, MLB, NBA and NFL). This fantasy stuff is a BFD! In fact, we also have a guide to fantasy football and a guide to fantasy basketball you can check out. But back to hockey…Fantasy hockey is one part real, one part fake and 100% a whole lot of fun.
University of Oregon female athletes file class action sex discrimination lawsuit against their school | The GIST

Dec 4, 2023 | thegistsports.com

The plaintiffs are claiming the university’s distribution of NIL resources between male and female athletes is unequal, and a potential Title IX violation.