WRIF-FM (Detroit, MI)

RIF (101.1 FM), known as 101 WRIF: The RIFF, is a commercial active rock radio station licensed by the Federal Communications Commission (FCC) to broadcast in Detroit, Michigan, and the nearby Metro Detroit area. The station is owned by Greater Boston Radio, Inc. WRIF holds a special status as a "Superpower" Class B station, boasting a powerful signal equivalent to 92,000 watts at a height of 500 feet. In comparison, current FCC regulations for Class B stations would permit WRIF to operate at a maximum effective radiated power (ERP) of 16,000 watts with an antenna reaching 268 meters. This strong signal allows WRIF to be heard as far North as Lexington, MI, and extends to Jackson, Chatham-Kent, and Lambton County in Ontario, as well as North Baltimore, Ohio, and occasionally to Delaware, Ohio in the south. The station's transmitter is situated in Southfield, a suburb of Detroit, near the intersection of 10 Mile Road and Northwestern Highway, sharing a tower with WXYZ-TV. The studios of WRIF are located in Ferndale.

Local

English

Radio

Outlet metrics

Domain Authority

Ranking

Global

#302496

United States

#78911

Arts and Entertainment/Music

#949

Traffic sources

Monthly visitors

Articles

Creativity, Dedication Define Williamston Brewery's Craft Beer

6 days ago | wrif.com | Michael Vyskocil

It may be from a small town with fewer than 4,000 people. But from these small-town roots comes a business defined by creativity and a dedication to quality. Old Nation Brewing Co. of Williamston, east of Lansing, is celebrating 10 years of producing some of the state's finest craft beer. Founded in 2015 by brewmaster Travis Fritts, head brewer Nate Rykse, and co-founder Rick Ghersi, Old Nation Brewing Co. blends premier brewing knowledge with decades of experience and skill.
Detroit City FC Moves on to Fourth Round of U.S. Open Cup

6 days ago | wrif.com | Michael Vyskocil

Detroit City FC has moved on to the fourth round of the Lamar Hunt U.S. Open Cup, thanks to a 3-1 victory over Westchester SC on Wednesday, April 16, at Keyworth Stadium in Hamtramck. Jeciel Cedeño, Morey Doner, and Darren Smith scored goals for Le Rouge (the team's nickname), which entered the Round of 32 in the club's eighth U.S. Open Cup appearance. Throughout the competition's 111-year history, only two teams from Detroit have reached the U.S. Open Cup final.
Tom Izzo Speaks Out About Michigan State's Player Departures, New Recruits

6 days ago | wrif.com | Michael Vyskocil

Michigan State basketball coach Tom Izzo is confronting the challenges of the year-round transfer portal that has swallowed up several of his key players. Not long after Michigan State's loss to Auburn evaporated any chances of the team reaching an Elite Eight appearance, Xavier Booker, Gehrig Normand, and Tre Holloman all entered the portal for various reasons. Izzo said he spoke with Holloman about his decision.
Pop Evil Backstage Pass

6 days ago | wrif.com | Doug Warner

Pop Evil will take the stage at The Fillmore on May 10, and there are still tickets available for the show. We have your final chances to win your way in! Be listening to win tickets instantly on the air and below is a bonus shot to score your tickets.
New Michigan O-Lineman Brady Norton Turns from Michigan Hater to Team Commit

1 week ago | wrif.com | Michael Vyskocil

As a child growing up in Southern California, Brady Norton couldn't stand the University of Michigan's football program. “I grew up thinking they were the most hated team in the nation,” Norton told MLive on Tuesday, April 15. “Even in the 2023 national championship, I was rooting against Michigan.”Today, Norton Norton embraces the maize and blue upon transferring from California Polytechnic State University, where he starred on the FCS school's offensive line in 2024.
'One of the Best Men I Have Ever Known': Remembering Former Michigan Assistant Coach Mike DeBord

1 week ago | wrif.com | Michael Vyskocil

The University of Michigan is grieving the loss of its former offensive coordinator and offensive line coach Mike DeBord. DeBord, 69, died on Tuesday, April 15, from complications due to a stroke he experienced in 2021. Originally from Muncie, Indiana, DeBord became an offensive line coach at Manchester College, where he served as a captain in 1977. He began his coaching career in 1982.
Dearborn Museum Celebrates Arab American Heritage Month With Events, Exhibitions

1 week ago | wrif.com | Michael Vyskocil

The Arab American National Museum in Dearborn invites residents and visitors to explore the stories of Arab American life through events and exhibitions as part of Arab American Heritage Month.
Michigan's College and Child Care Costs May Surprise You

1 week ago | wrif.com | Anne Erickson

If you've ever wondered about the cost of a college education in Michigan, child care costs or median income, then know that you aren't alone. People are often curious to learn about financial information, especially in their state, and it also helps plan for the future. Let's just say that when it comes to child care costs, it's not cheap. According to a LendingTree study, the cost to raise a child from the time that baby is born to age 18 in the U.S. is about $300,000.
Michigan Beach Beats Out Ocean Beaches for One the Best

1 week ago | wrif.com | Anne Erickson

Summer is on the way, and that means that it's beach season throughout the country. There's really nothing like spending the day at a beach, soaking up the sun and getting toasty. It's just a relaxing and very summer-like thing to do, hanging out at the beach from dawn until dusk. Also, if you've ever watched the sunset at the beach, then you know that some of the world's most beautiful sunsets are viewed at beaches.
Green Day: Recap of Their Epic Coachella Weekend 1 Set

1 week ago | wrif.com | Erica Banas

Green Day made their mark on Coachella during the festival's first weekend with a setlist that leaned heavily on their classic 2004 album American Idiot. When the album was first released, it famously targeted the then-administration of President George W. Bush and the Iraq War. Over 20 years later, American Idiot has seemingly resonated again.