YouGov UK

Our company is built around a worldwide online community, where millions of individuals and numerous political, cultural, and business organizations participate in an ongoing dialogue about their values, actions, and brands.

National

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#32054

United Kingdom

#1403

Business and Consumer Services/Marketing and Advertising

Traffic sources

Monthly visitors

Articles

Do Britons think ‘DEI’ initiatives have gone too far in the UK?

1 week ago | yougov.co.uk | Matthew Smith

While most Britons think efforts to help disabled people gain fair and equal access to work have not gone far enough, there is more division when it comes to ethnic minorities and LGBT peopleEarlier this year, Donald Trump ordered a significant rolling back of “Diversity, Equity, and Inclusion” (DEI) initiatives in the US government, and pressured businesses in the US to do the same, with many complying.
Many Europeans and Americans think World War 3 is imminent

1 week ago | yougov.co.uk | Matthew Smith

But few Europeans think they can effectively defend themselves from attackThis week sees the 80th anniversary of VE Day, marking the end of World War 2 in Europe. Eight decades after the last great war, the prospect of another global conflict haunts the continent once again, with a new YouGov survey conducted in Britain, France, Germany, Italy and Spain showing that between 41% and 55% in each country think that another world war is likely to occur within the next 5-10 years.
Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?

2 weeks ago | yougov.co.uk | Matthew Smith

The generations are most split on swearing and slow walkingPeople playing music or videos on their phones out loud is the public nuisance of the moment. So badly is Britain plagued by this audio menace, the Liberal Democrats have seen an opportunity to make political capital by proposing to fine perpetrators up to £1,000 for playing their entertainment out loud on public transport – a move which a YouGov poll found 62% of Britons support.
What do Britons think AI chatbots are good at?

3 weeks ago | yougov.co.uk | Matthew Smith

Britons see chatbots like ChatGPT and DeepSeek as good at sums, style and general knowledge, but think they would be bad at tackling emotional issuesAs AI chatbots become increasingly embedded in daily life, their uptake has branched into areas people might not have expected. This year has seen reports of young people in Britain and China turning to AI language models like ChatGPT and DeepSeek for mental health therapy.
One in eight Britons say it is ok to carpet a bathroom

3 weeks ago | yougov.co.uk | Matthew Smith

In which rooms do Britons endorse fabric flooring, and what do they themselves have? Looking back from the vantage point of 2025, it is clear that one of the greatest interior decorating crimes of the previous century was having carpeted bathrooms – with some even going so far as to line the bathtub with carpet as well.
Western European leaders’ favourability

1 month ago | yougov.co.uk | Matthew Smith

How popular are Western European leaders in their own countries? A new YouGov Eurotrack survey conducted from 6-24 March 2025 explores the favourability of national leaders among their respective populaces in each of the seven countries covered: Britain, Denmark, France, Germany, Italy, Spain and Sweden.
Ahead of the Spring Statement, few Britons back spending cuts or tax increases

1 month ago | yougov.co.uk | Matthew Smith

This is despite the vast majority of Britons agreeing that the public finances are in a bad stateAhead of the Spring Statement, a new YouGov survey finds that 80% of Britons believe the public finances are in a poor state, including 34% who say they are in a “very bad” state. A mere 3% consider the government to be in a good place financially, while 13% see the situation as neither good nor bad.
Political favourability ratings, March 2025

1 month ago | yougov.co.uk | Matthew Smith

Keir Starmer’s figures remain slightly up from last month, Nigel Farage’s slightly down, and Elon Musk has become more unpopular stillKeir Starmer’s favourability ratings ticked upwards in between mid-February and early March, likely as a result of his successful visit to Washington DC and/or his handling of relations with Ukraine, following Donald Trump’s public scolding of Ukrainian president Volodymyr Zelenskyy at the White House.
Where does Western Europe stand on Ukraine, Donald Trump and national defence?

2 months ago | yougov.co.uk | Matthew Smith

People in the five largest European nations see the US president as a threat to peace and security on the continentThe Ukraine conflict has dominated headlines in recent weeks, topped by a fiery exchange between Donald Trump and Ukrainian president Volodymyr Zelenskyy at the White House this weekend. With the US looking increasingly likely to disengage from the conflict, European countries will need to decide if they want to increase their involvement, or leave Ukraine to its fate.
EuroTrack: publics across Western Europe are unhappy with immigration

2 months ago | yougov.co.uk | Matthew Smith

Most say immigration over the past decade has been too high, and that their governments have mismanaged the issueA new YouGov survey shows that majorities across our seven EuroTrack nations (Britain, Denmark, France, Germany, Italy, Spain and Sweden) say that immigration to their countries over the past ten years has been too high. Germans and Spaniards are the most likely to say so, at 81% and 80%, while Danes are the least likely, at 55%.