AJ Joplin

Oct 10, 2024 | forrester.com | AJ Joplin |Maxie Schmidt |Amy Bills

In the realm of experience research and design, achieving organizational maturity is an ongoing process of evolution and refinement. Leaders must transcend reactive, ad-hoc management of their teams to embrace a systematic, data-informed approach that emphasizes responsible, strategic scale. Learn how seasoned leaders manage their organizations through the lenses of five pillars—Purpose, People, Practice, Process, and Performance.

Jul 11, 2024 | forrester.com | AJ Joplin |Dan Bieler |Gina Bhawalkar

Great teams move fast and stay connected, but how? Config 2024–Figma’s annual user conference—was a sight to behold this year. The Moscone Center in San Francisco was nearly bursting at the seams with energy…and people. Registered attendees clocked in at approximately 10,000, selling out the event. I found the buzz of new ideas, like minds, and organized chaos to be a delightfully energizing experience.

Jun 24, 2024 | forrester.com | Senem Guler Biyikli |AJ Joplin |David Truog |Gina Bhawalkar

Interviewing is a key method for customer research due to the rich qualitative data it provides. This data can then be used to inform your design process to ensure that you’re creating experiences that meet customers’ goals. To make sure customer interviews are successful and produce data that drives decision-making, you need to have a research plan and clear objectives, but companies sometimes skip that step and conduct interviews without adequate planning and clear focus.

Apr 24, 2024 | forrester.com | Gina Bhawalkar |AJ Joplin |Akshara Naik Lopez

According to Forrester data, 59% of companies have executive commitment to creating accessible products and are doing the work to deliver on those commitments. I’ve written extensively about how commitments to diversity, equity, and inclusion drove that percentage up in recent years. But right now we’re beginning to see the pendulum swing back towards compliance being the primary driver prompting organizations to commit to and mature their accessibility practices. Why?

Apr 23, 2024 | forrester.com | Enza Iannopollo |Allie Mellen |AJ Joplin

No matter what your company does and where it is, AI is the future. According to Forrester data (client-only access), more than 90% of enterprises worldwide have plans to implement generative AI (genAI) for internal and customer-facing use cases this year. Consumers are getting onboard with it, too. Sixty percent of UK consumers are familiar with genAI and one in three have engaged with it.