Alla Valente
Principal Analyst at Forrester Research
Sr. Analyst @Forrester. #GRC, #TPRM #SCRM #CLM. Recovering marketer. Hater of acronyms, lover of Oxford Comma. Brooklynite, chef, gardener. Views are my own.
Articles
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2 weeks ago |
forrester.com | Alla Valente
Coupa Inspire 2025 unveiled an elevated brand and a new leadership team, on a mission to leverage two decades of spend data from 10 million buyers and suppliers to build and deploy an agent-driven engagement layer and pivot pricing to an accuracy-based value model. With a seasoned CEO at the helm, and private market success under Thoma Bravo, could this be Coupa’s Cinderella moment?
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2 months ago |
forrester.com | Alla Valente
My one and only rollercoaster experience was in the 1990s when I succumbed to peer pressure and rode the iconic Coney Island Cyclone, which at that time boasted to be the third-steepest drop of any wooden coaster in the world. My friends found the ride on “Big Momma” (as it’s commonly called) exhilarating and adrenaline inducing, while I stepped off shaking, nauseous, and determined to NEVER again repeat the experience.
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2 months ago |
forrester.com | Joseph Blankenship |Alla Valente |Sharyn Leaver
I recently attended my first-ever Insider Summit (formerly the Insider Threat Summit) in Monterey, CA. The event, in its ninth year, was attended by insider risk leaders, counterintelligence professionals, and current/former members of law enforcement and the US military. The heavy focus on people – not data or systems – was surprising to me. More specifically, there was an emphasis on addressing “the whole person” and focusing on employee wellness.
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2 months ago |
forrester.com | Peter Ostrow |Brent Ellis |Alla Valente
Today at Forrester’s largest annual customer event in Phoenix, my colleague Barry Vasudevan opened B2B Summit North America with his keynote address, “Introducing Buying Networks: Your Buyers’ New Reality,” which introduced the new concept of buying networks. This wasn’t an easy narrative to deliver, because there are a significant number of challenging and hard-to-stomach realities in B2B today that compel us all to acknowledge that much about how we’ve sold in the past won’t work in the future.
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2 months ago |
forrester.com | Alla Valente |Janet Farrar Worthington |Andras Cser
Prioritize Foundational Elements Over Decorative AccessoriesOur springtime urge to clean, redecorate, and renovate has a biological explanation. Turns out that spring’s increased hours of daylight lower our bodies production of melatonin (the hormone that makes you sleepy), which leads to regained energy and our living environments.
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