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4 weeks ago | 
marketingweek.com | Ian Murray |Andrew Tenzer |Grace Gollasch |Josh Stephenson
Back in January, we kicked off our first ‘Reality Check’ column with a quote from Les Binet reminding marketers that everything they do needs to be rooted in hard economics and business sense. You may be thinking that goes without saying? But the harsh reality is, it’s just the kind of back to basics advice that many marketers need to hear. The marketing discipline’s crisis of confidence about talking the language of the boardroom shows no signs of abating.
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2 months ago | 
marketingweek.com | Ian Murray |Andrew Tenzer |Niamh Carroll |Grace Gollasch
“A millennial is often as likely to behave like a Gen X-er as they are another millennial. These aren’t distinct or even meaningful methods for segmenting markets – just bullshit labels that become reality because we’ve stereotyped them that way.”Mark Ritson thinks demographics are horseshit. He’s part of a growing backlash against the often risible generational research that passes for ‘cultural insight’ in the marketing industry.
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Jan 15, 2025 | 
marketingweek.com | Josh Stephenson |Molly Innes |Grace Gollasch |Andrew Tenzer
The government finally went some way to detailing its plans to turn the UK into an AI powerhouse this week (13 January), but as ever the announcement left as many questions as it gave answers. Prime Minister Sir Keir Starmer laid out his vision to turn Britain into a “world leader” in AI, as he claimed doing so would bolster the UK economy by £47bn each year.
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Jan 15, 2025 | 
marketingweek.com | Molly Innes |Grace Gollasch |Andrew Tenzer |Josh Stephenson
LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title will be chief marketing and strategy officer, a newly created role that will see her oversee global marketing, brand and corporate strategy. She will report into chief operations officer Dan Shapero when she starts on 21 January.
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Jan 15, 2025 | 
marketingweek.com | Grace Gollasch |Andrew Tenzer
Currys claims the effectiveness of its marketing and omnichannel model are key drivers behind its strong performance over the Christmas period. For the 10 weeks ending 4 January, like-for-like sales rose by 2% in the UK and Ireland and 1% in the Nordics, marking the first year-on-year growth in both markets since the pandemic. Speaking to investors today (15 January), CEO Alex Baldock highlighted growing customer satisfaction in the UK.
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Jan 15, 2025 | 
marketingweek.com | Andrew Tenzer |Niamh Carroll
Pitching itself as a challenger agency for challenger brands, VCCP has been on a roll this year, securing 45 new clients including the Co-op, Primark and National Lottery operator Allwyn. Seeking to challenge the norm, the agency collaborated with Primark on its first US brand campaign, took football legends David Beckham and Thierry Henry to the British countryside with Walkers and put Mini Eggs on a 3cm billboard to celebrate Easter.
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Aug 5, 2024 | 
jdsupra.com | Andrew Tenzer
Financial distress persists in the commercial real estate market, raising the prospects that property owners and landlords could seek relief under chapter 11 of the Bankruptcy Code. The Bankruptcy Code contains numerous provisions that apply to commercial real property leases — in Bankruptcy Code parlance, a lease of “nonresidential real property” — but only one provision relates specifically to unexpired leases of nonresidential real property where the lessor is in chapter 11.
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Jun 25, 2024 | 
marketingweek.com | Niamh Carroll |Helen Edwards |Andrew Tenzer |Matthew Valentine
A strong marketing department is a necessity in any business, whether it’s selling sports cars or home insurance, which is something funeral care provider Golden Charter is all too aware of. Last month it appointed Jill Hood as its first CMO. Upon her appointment, the company’s CEO Charlie Norman described the business’s “brand, marketing and product plans” as being “of critical importance” as it seeks to enter its next stage of growth.
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Jun 24, 2024 | 
marketingweek.com | Helen Edwards |Andrew Tenzer |Matthew Valentine
Ever tried to write a slogan? Or judge one? It’s one of the many tasks in marketing that turns out to be a great deal harder than it looks. The underlying problem is the seemingly impossible tension between commercial breadth and semantic brevity. A brand is a sprawling, complex, multifaceted thing, with its matrix of claims, its fusion of product and service, its personality, its reasons to believe, its different nuances of meaning to different customer strata.
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Jun 24, 2024 | 
marketingweek.com | Matthew Valentine |Andrew Tenzer |Ellen Hammett
Wimbledon may be one of the most famous sporting events in the world, but there are only so many people who can actually fit into the grounds of the All England Lawn Tennis and Croquet Club to watch the matches in person. As a result the Championship has a long history of taking the excitement and some of the atmosphere of the tennis to a far wider audience.
