Lisa Singer

1 month ago | forrester.com | Lisa Singer

Product-Led Sales (PLS) empowers B2B buyers to discover, evaluate, and commit to offerings on their own terms. PLS blends product-led growth (PLG) and sales-led approaches by attracting users through product trials, viral sharing, and word-of-mouth, and then tees up sales teams close or upsell those most likely to convert. It’s a model that fits how today’s buyers and users want to buy: self-serve first, sales-assisted when needed.

Feb 24, 2025 | forrester.com | Charlie Dai |Enza Iannopollo |Lisa Singer

For more than a decade, Forrester has been committed to researching AI and ML technologies and platforms. During my 13-year tenure at Forrester, I had the privilege of working alongside our talented AI analysts. Together, we have continuously refined our market definitions and research focus to stay aligned with emerging tech trends and business needs.

Feb 14, 2025 | forrester.com | Lisa Singer |Seth Marrs |Anthony McPartlin

In the early days of the Internet, job opportunities for “Internet Product Managers” began to appear as companies recognized their need for this new technology. As the Internet evolved, other roles such as “Web Product Manager” or “Digital Product Manager” became common. While these roles to some extent still exist, having Internet experience is now an expected prerequisite for most product management roles. Today, you are probably seeing more “AI Product Manager” or “AI product Owner” job titles.

Jul 30, 2024 | forrester.com | Liz Herbert |Dipanjan Chatterjee |Lisa Singer

Today, SAP announced the resignation of two of its Board Members – Julia White and Scott Russell, with both of their departure dates slated for August 31st. The moves comes amidst other recent turmoil on the Board including the departure of Sabine Bendiek at the end of 2023 and the even more surprising departure of Punit Renjen earlier in 2024, who had originally been named as heir to the (founder) Hasso Plattner position of Chairman of the Board. So, what’s old is new.

Jul 30, 2024 | forrester.com | Lisa Singer |Tope Olufon |Katy Tynan

In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer. Act Now Before The Gap Between Product Management And Product Marketing WidensFriction between product management and portfolio marketing is a long-standing reality.