Lisa Singer
VP, Principal Analyst at Forrester Research
Passionate about product management, growing businesses, yoga and junior tennis
Articles
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2 months ago |
forrester.com | Charlie Dai |Enza Iannopollo |Lisa Singer
For more than a decade, Forrester has been committed to researching AI and ML technologies and platforms. During my 13-year tenure at Forrester, I had the privilege of working alongside our talented AI analysts. Together, we have continuously refined our market definitions and research focus to stay aligned with emerging tech trends and business needs.
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2 months ago |
forrester.com | Lisa Singer |Seth Marrs |Anthony McPartlin
In the early days of the Internet, job opportunities for “Internet Product Managers” began to appear as companies recognized their need for this new technology. As the Internet evolved, other roles such as “Web Product Manager” or “Digital Product Manager” became common. While these roles to some extent still exist, having Internet experience is now an expected prerequisite for most product management roles. Today, you are probably seeing more “AI Product Manager” or “AI product Owner” job titles.
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Jul 30, 2024 |
forrester.com | Liz Herbert |Dipanjan Chatterjee |Lisa Singer
Today, SAP announced the resignation of two of its Board Members – Julia White and Scott Russell, with both of their departure dates slated for August 31st. The moves comes amidst other recent turmoil on the Board including the departure of Sabine Bendiek at the end of 2023 and the even more surprising departure of Punit Renjen earlier in 2024, who had originally been named as heir to the (founder) Hasso Plattner position of Chairman of the Board. So, what’s old is new.
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Jul 30, 2024 |
forrester.com | Lisa Singer |Tope Olufon |Katy Tynan
In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer. Act Now Before The Gap Between Product Management And Product Marketing WidensFriction between product management and portfolio marketing is a long-standing reality.
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Feb 28, 2024 |
forrester.com | Lisa Singer |Christopher Gilchrist |Sandy Carielli
Over the last few years, hardware vendors have been pivoting their revenue strategies from a perpetual model to subscription. The subscription model is undeniably here to stay. However, vendors often struggle to make this change effectively, and understandably so. The move requires a significant mindset shift — from a one-time sale to a long-term promise that the product and customer experience will continually improve and deliver increasing value.
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Analyst @TonyPlec helping #prodmanagement leaders implement empowered #prod teams at #forrb2bsummit. https://t.co/rQh7XoeP88
RT @RossGraber: B2B sellers will be MORE important than ever in the age of AI - Sellers will need to focus MORE on the nuances of the sale…
RT @RossGraber: B2B has created a big mess of things by confusing what value is... we spend too much time thinking about value for our busi…