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4 weeks ago | 
forrester.com | Fiona Mark |Boris Evelson |Matthew Selheimer
Many organizations, especially federal agencies, are facing unprecedented upheaval as they implement large-scale workforce reductions. For technology leaders, many navigating this process for the first time, layoffs represent a particularly challenging leadership test that cannot be executed without significant trade-offs.
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1 month ago | 
forrester.com | Phyllis Davidson |Matthew Selheimer |Naomi Marr
B2B campaigns are tough to execute. We work with many skilled, experienced marketers who still struggle to balance competing objectives for their company, customer needs, and the costs to create and promote programs. That’s why we hosted our first “Become the Ultimate Campaign Tycoon” workshop at the B2B Summit in Phoenix on April 1st – but it won’t be the last time.
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2 months ago | 
forrester.com | Martin Gill |Matthew Selheimer |Senem Guler Biyikli
Here’s a little fact to wrap your head around:The second-most common reason why CX leaders tell us that their organizations invest in CX initiatives is … to improve their CX score. Yes, you read that correctly. The number two driver of customer experience (CX) investment isn’t to improve your customers’ actual experiences — it’s to improve what your customers say about their experiences.
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2 months ago | 
forrester.com | Matthew Selheimer |Jay Pattisall
Each year, Forrester recognizes companies that have excelled in a particular area of marketing, sales, product, or customer engagement through our B2B Programs Of The Year (POY) Awards. These are always special occasions, but they feel particularly meaningful this year given the challenging backdrop of changing buyer behaviors, constrained budgets, expanding growth goals, and breakneck technological innovation.
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2 months ago | 
forrester.com | Matthew Selheimer |Jay Pattisall
Forrester has long evangelized the importance of cross-functional B2B alignment. By working in lockstep, marketing, sales, customer success, and product teams can deliver on the promise of customer obsession and achieve growth faster. Our B2B Return On Integration (ROI) Honors, awarded each year at B2B Summit, recognize companies that have changed the trajectory of their company’s performance by aligning cross-functionality around buyer and customer needs.
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Dec 17, 2024 | 
forrester.com | Matthew Selheimer
It’s ‘finalizing budgets time’ for many CMOs and senior marketing leaders. This time of year we see peak interest from clients who want to calibrate their budgets and understand how their industry peers are investing in marketing. Often this is to counteract pressure to decrease marketing budgets or to advocate for an increase given that marketing targets typically go up each year.
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Nov 4, 2024 | 
forrester.com | Simon Daniels |Seth Marrs |Matthew Selheimer
Analyst 1-on-1 sessions at Forrester B2B Summit EMEA are the opportunity for delegates to speak with an analyst on a specific topic or particular piece of research. This year’s Summit wrapped up earlier this month and as always we had some great conversations. Here are some of the revenue operations hot topics that came up this year. Why Is Adopting The Right Operating Model The Best Approach to Delivering Revenue Operations?
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Nov 1, 2024 | 
forrester.com | Seth Marrs |Matthew Selheimer |Anthony McPartlin
Sales compensation is one of the largest line items on most companies’ P&Ls and is a critical investment in achieving revenue goals. Optimizing this investment increases in complexity as companies grow and expand their products and sales structure, making it difficult to administer seller plans without the use of a sales performance management/incentive compensation management (SPM/ICM) solution.
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Oct 30, 2024 | 
forrester.com | Matthew Selheimer |Anthony McPartlin |Ross Graber
2024 has been a challenging year for B2B marketing, sales, and product leaders, and driving transformation against the backdrop of changing buyer behaviors, waning trust, constrained budgets, and breakneck technological innovation is not easy. It’s time to celebrate transformational success and the progress that your organization has made to ignite action and escape inertia. Have you improved your organization’s understanding of buyers, customers, and markets to drive tangible results?
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Oct 8, 2024 | 
forrester.com | Subhendu Pattnaik |Matthew Selheimer |Thomas Husson
Last week, the Forrester B2B APAC Summit 2024 in Singapore saw a remarkable gathering of CMOs and key marketing leaders from across the Asia Pacific region. Every year, the summit has consistently provided a valuable platform for CMOs across the region to connect with analysts and their industry peers and discuss emerging trends in marketing. This year’s event was no exception, offering unique insights and opportunities to share and learn from others’ experiences.
