Azad Ali

Dec 4, 2024 | mediacatmagazine.co.uk | Steph Hamill |Azad Ali

In the age of algorithms, it’s possible that your next stage in life is being curated for you, before you even realise you’re there. Whether it’s Netflix recommending coming-of-age dramas to teens, TikTok serving ads for wrinkle cream to 30-somethings, or Instagram ramping up ‘retirement dream house’ trends to anyone north of 55 — the platforms shaping our digital lives are also subtly scripting our life stages. We have to stop to ask; are these narratives shaping us or merely reflecting us?

Dec 2, 2024 | mediacatmagazine.co.uk | Clare Turner |Azad Ali |Kathryn Jacob OBE

JD Sports invited cinemagoers to see themselves with their chosen family on the big screen during the opening weekend for Wicked, to amplify the retailer’s Christmas campaign. The campaign put young audiences onto cinema screens through an interactive foyer activation. The idea was created by Goodstuff and brought to life by Digital Cinema Media (DCM) and Grand Visual.

Aug 13, 2024 | jdsupra.com | Azad Ali |Sebastian Barling |Robert Chaplin

On 17 July 2024, the Basel Committee on Banking Supervision (BCBS) finalized revisions to the prudential framework for banks’ exposures to cryptoassets.1 The revisions largely introduced additional requirements relating to the preferential treatment of stablecoin exposures — specifically addressing the quality and liquidity of reserve assets backing a stablecoin — as well as diligence obligations and a more granular template for disclosure of cryptoasset exposures.

Aug 12, 2024 | lexology.com | Robert Chaplin |Sebastian Barling |Simon Toms |Azad Ali |David Wang

On 17 July 2024, the Basel Committee on Banking Supervision (BCBS) finalized revisions to the prudential framework for banks’ exposures to cryptoassets.1 The revisions largely introduced additional requirements relating to the preferential treatment of stablecoin exposures — specifically addressing the quality and liquidity of reserve assets backing a stablecoin — as well as diligence obligations and a more granular template for disclosure of cryptoasset exposures.

Jun 20, 2024 | mediacatmagazine.co.uk | Andrew Rose |Aaron Goldman |Helen Miall |Azad Ali

On 19 June, Yahoo Advertising unveiled Yahoo Creative, its first full-stack data-powered creative solution for advertisers. Developed in partnership with Innervate, this solution enhances creative capabilities through technology and data. More specifically, it applies sophisticated AI and data principles to real-time creative development, allowing brands to maximise campaign effectiveness and optimise ROI.